Resources

52 minute read time. Marketing automation is the practice of integrating your marketing and business processes. When used correctly, it can accelerate response times and provide a single view of your customers. In this article, we will explain what marketing automation is and its benefits for businesses. Let’s begin with what you probably already know:…
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48 minute read time. Digital advertising is the way of the future and has become the standard for displaying ads on digital properties. It’s so mainstream that you can even find them on TV or social media sites. There are many programs out there that help advertisers target their audience – especially in an environment…
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49 minute read time. Email marketing is one of the most effective and affordable ways to promote your business. How you implement it, though, can be daunting. This guide will show you how to build a successful email marketing strategy that gets your subscribers excited about your brand and what they can expect next from…
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52 minute read time. If you own a business, there’s a very good chance you’re also an internet user. In that case, you almost certainly use search engines to find new content and information. Businesses of all sizes use PPC advertising as a means of reaching potential customers and traffic to their website or physical…
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51 minute read time. Search engine optimization, or SEO, is an essential component of online marketing. To put it simply, SEO optimizes your website so that it appears in search results. There are numerous factors that can either positively or negatively impact the visibility of your website as well as its ranking on search engines.…
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49 minute read time. New technologies and trends are emerging all the time, and businesses need to be prepared to capitalize on them. There are many ways to integrate online strategies into your company’s long-term marketing plan, but first you need to understand what digital marketing is and why it’s important for your company. Digital…
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53 minute read time. Today, more than half of the planet has internet access and the global digital market is expected to grow. This increase in access has also increased the amount of time people are spending on social media sites. The social media phenomenon has become so popular that people now spend more than…
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61 minute read time. This digital marketing world is busy, complex and filled with emerging trends. If you’re just starting out as an advertiser, it can be difficult to know where to begin or what will have the biggest impact on your business. Advertising online comes with its own set of challenges and opportunities. While…
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54 minute read time. Creating a sound search engine marketing strategy is imperative for any brand looking to stand out in today’s cutthroat digital landscape. Brands can no longer rely on the same old tricks to attract new customers. Instead, businesses need to think outside of the box and come up with innovative solutions that…
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64 minute read time. Analytics has quickly become one of the hottest topics in the business world. But what exactly is analytics, and why should you care? Analytics is the process of collecting and analyzing data to understand how a business operates. This information helps businesses make smarter decisions moving forward by identifying problems, needs,…
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