Email Marketing Guide

When it comes to email marketing, there are plenty of people who struggle with it. Whether it’s figuring out what to send, how often to send it, and how to get people to open your emails. If you’re new to email marketing, you’re probably wondering how you’re supposed to succeed at it. Luckily, you’re in the right place! In this guide, you’ll discover everything you need to know about email marketing. If you’re ready, let’s get started.

What is Email Marketing?

Email marketing is the online process of creating and publishing an email to a specific audience. The goal of these campaigns is to attract new customers, increase engagement, and increase brand loyalty. Email marketing can be used to promote any type of product or service. Email marketing is one of the most effective ways for businesses to market their products, as it’s highly targeted, low-cost and quick to implement. They’re also very effective at increasing sales, driving more website traffic, and increasing click-through-rates (CTR). Email marketing is typically done via a list of email subscribers who have opted-in to receive email communications from the business. Because email marketing is all about lists, it’s easy to manage and optimize.

Why Is Email Marketing Important?

Email marketing has been on a steady rise as a marketing tool since the early 90s. This coincides with the rise of internet usage, too. According to a report by eMarketer, over 33% of people in the US will use email to buy products this year. This means that, even in a saturated market, email marketing is still incredibly relevant and effective. One of the biggest reasons to use email marketing is to drive more website traffic. This is because email marketing is highly targeted. You can send your emails to specific people who are already interested in your business. This means that you can reach people who are more likely to buy from you. Email marketing is also cost-effective. It’s possible to send massive volumes of emails without having to invest a lot of money. This makes it easy for small and medium-sized businesses to get started with email marketing.

How to Build an Effective Email Marketing Campaign

• Determine your goals – Your marketing strategy depends on your goals. What are you trying to accomplish with your email marketing campaign? What are you trying to get out of it? You can refer back to this throughout the entire campaign to make sure you’re staying on track. If you’re not sure, you may want to hire someone to help you with this step.
• Know your audience – Your marketing strategy should revolve around your audience. Who are they, what do they like and what are their needs? This will help you create an email campaign that is targeted towards them and their needs.
• Create an email strategy – Once you know your audience, you can create a strategy to reach out to them. Include an email campaign that goes beyond just sending an email to your subscribers.
• Include a series of content pieces, blog posts, images, videos, etc. The more you include, the better your response will be.
• Send your emails – You don’t want your email marketing campaign to stop here. You want to make sure that your subscribers are actually receiving your emails and opening them.

How to Achieve Success with Email Marketing

• Get to know your subscribers – One of the best ways to increase your open rates and response rates is to get to know your subscribers. Send them personalized messages, include them in your content, and show them your gratitude.
• Make it easy to unsubscribe – Another way to get people to unsubscribe from your emails is by making it easy for them to do so. Include an unsubscribe link, or a way for them to easily unsubscribe from your list.
• Optimize your emails – Finally, make sure that your emails are optimized. This includes things like color-schemes, formatting, images, etc. This will make your emails stand out and be easy to read.
• Create a fresh email series – One of the best ways to get people to engage and open your emails is by creating a fresh series of email content pieces. Your subscribers will love it and be eager to read more from you.

Creating High-Converting Emails

• Hook your readers – One of the most important parts of any email marketing campaign is hooking your readers. You want to get them excited about what you have to offer.
• Create an emotional connection – You can do this by creating an emotional connection between your reader and your product.
• Keep it short – Emails should be kept short, between 50 and 150 words. This will make it easier for readers to digest your information and get a sense of what you have to offer.
• Use a sales-funnel – A sales-fun Faul is one of the best ways to do this. A sales-funnel will help you create a series of emails that lead your reader through a purchasing process.

The Good, Bad and Future of Email Marketing

Email marketing has been around for a long time, and it’s been getting better and better with each passing year. It started as a primitive method of sending messages from one person to another. These messages would often be lost in a sea of other email. With the advent of email marketing software, it has reached the state where it is now used by major brands and businesses. It’s a list-based marketing method that is cost effective, highly targeted and attention grabbing. Email marketing has three major benefits. You can choose to focus on one or two of these, as they all work incredibly well together.

• First and foremost, email marketing drives more website traffic. More website traffic means that more people are getting exposed to your business. They are more likely to buy from you if they like what they see.
• Email marketing also has a good response rate. The response rate shows how many people actually open the email and read it. If the response rate is high, you can be assured that the recipients are interested enough to buy your product.
• Lastly, email marketing helps with conversion optimization. Conversion optimization is the process of increasing sales by improving your sales process. It can include the Cold-Emailing the right people at the right time with the right message.

Summary

Email marketing is one of the most effective ways for businesses to market their products. It’s highly targeted, low-cost, and quick to implement. Are you maximizing your email marketing potential?

The digital world offers endless opportunities to grow your business. With the right tools, you can leverage new technologies to reach more customers, increase brand awareness, and drive more traffic to your website — all from the comfort of your own home. You might be wondering how you can use new technologies to help your business grow. One of the most effective ways is through email marketing software. Email marketing continues to be an extremely powerful tool for businesses of any size looking to drive more traffic to their websites and drive sales leads. With so many email marketing platforms available, it’s not easy to choose the one that’s right for you and your business. Each platform has its own unique set of features and pros and cons. However, they all have one thing in common: They make it easier for companies like yours to create, send, and track emails as part of a broader email marketing strategy.

Why Should You Care About Email Marketing?

Email marketing has been around for decades, and for good reason. It has a proven track record for engaging customers and driving sales. In fact, according to one study, marketing emails have been proven to have a higher conversion rate than social media advertising. When done right, email marketing can be a highly effective way to grow your business. It’s much more personal than social media marketing and allows you to target a specific audience based on demographics, interests, and buying patterns. Email marketing allows you to build a relationship with your customers through consistent and timely communication. It can be an effective way to nurture leads and provide timely information that keeps your business top of mind. It also lets you communicate with your customers directly, which can be especially important if you’re selling a service or product that requires multiple steps before the sale is complete. Email marketing is also a cost-effective way to grow your business. It doesn’t require a large upfront investment, and you can integrate it into your existing social media strategy.

Which Email Marketing Platform Is Right for You?

When choosing an email marketing platform, there are a few factors to keep in mind. You’ll want to consider your needs and how each platform aligns with your business goals. It’s important to choose a platform that offers the features you need and that has a user-friendly interface. Additionally, be sure to look at each platform’s user base and social media following. This will help you determine which platform is best positioned to help you grow your business. Some email marketing platforms are more powerful and feature-rich than others. It’s important to choose a platform that gives you access to all the tools and functionality you need to create an effective email marketing strategy.

MailChimp

MailChimp is one of the most popular email marketing platforms for businesses at any stage. Its clean and intuitive interface makes it easy to create engaging emails that connect with customers and convert leads. MailChimp is one of the most popular email marketing platforms for businesses at any stage. Its clean and intuitive interface makes it easy to create engaging emails that connect with customers and convert leads. MailChimp is free for individuals and small businesses. It’s easy to get started and extremely user-friendly. The platform offers several features that make it easy to create engaging and effective emails. You can create branded email templates, message automation, and track email results to see what’s working and what needs improvement. MailChimp also integrates with a variety of third-party integrations and apps that are designed to help you grow your business.

Constant Contact

Constant Contact is another popular email marketing platform that may be a good fit for your business. It offers a wide range of email marketing solutions, including email design and automation, social media marketing, and a digital marketing hub. Constant Contact is another popular email marketing platform that may be a good fit for your business. It offers a wide range of email marketing solutions, including email design and automation, social media marketing, and a digital marketing hub. Constant Contact offers three paid plans. The first is the Express plan, which offers basic email marketing tools for $19 per month. The second is the Pro plan, which includes additional branding, social media, and lead generation tools and costs $49 per month. The third is the Premier plan, which comes with a dedicated account manager and additional services designed to help you scale your business and costs $99 per month.

eMarketing Inc. (EMI)

eMarketing Inc. (EMI) is a comprehensive email marketing platform that’s designed to help businesses of all sizes grow their customer base and increase revenue. It comes with a large selection of email templates and a wide range of email management features. eMarketing Inc. (EMI) is a comprehensive email marketing platform that’s designed to help businesses of all sizes grow their customer base and increase revenue. It comes with a large selection of email templates and a wide range of email management features. The EMI platform is robust and feature-rich. You can manage your marketing campaigns, create email templates, brand your emails, schedule your emails, host online campaigns, and much more with EMI’s full-featured software. One of the best parts about EMI is that it’s available on all devices. You can access your marketing campaigns from any computer or device, which makes it easy to manage your emails on the go.

Summary

Email marketing is an effective way to engage customers, drive sales, and increase brand awareness. These days, consumers expect to be contacted via email and are more likely to open and respond to an email than any other type of marketing. It’s important to choose the right email marketing platform for your business. Each platform offers different features and benefits. It’s important to select a platform that has the features you need and is easy to use. Before you begin, it’s also important to create a solid email marketing strategy. This will help you create engaging emails that your customers want to read and help you achieve your business goals.

Creating a successful email marketing strategy is not as easy as it sounds. After all, there are more than 200 billion emails sent every day, and your customers are probably getting bombarded with messages from other brands too. So how can you make sure your emails stand out from the crowd and achieve the desired results? Creating an effective email marketing strategy requires some planning. But don’t panic! It’s much simpler than it sounds.As a marketer, you should know that creating successful email campaigns is essential to build brand awareness, generate leads and drive sales. The great news is that there are plenty of ways to make your email marketing efforts more effective. In this blog post, we’ll show you 5 tips for creating amazing email campaigns.

Know who your audience is

It’s important to understand your target audience before you even begin creating your email campaigns. If you’re not familiar with your ideal customer, you won’t be able to craft a message that resonates with them. This will impact the number of people who open your emails and engage with your brand. To determine your target audience, you can use the following methods: First, understand your current customer base. What’s their age, gender and income level? Are they male or female? What are their interests? What problem are they trying to solve? Second, define your ideal customer. What are their demographics? What are their interests? What problems do they have that your product or service can solve? What is the persona behind the income level, job, and the life situation that they are in? This will give you a clear idea of who your ideal customer is.

Create a strong email marketing plan

Once you’ve defined your target audience, you can create an effective email marketing plan. Start by asking yourself a few questions: What are you trying to achieve? What do you want your audience to do when they open your emails? What information do you want to share with them? Create a strategy that aligns with your business objectives. An effective email marketing strategy requires careful planning and frequent testing. But don’t worry! It doesn’t have to be a daunting task. Here are a few things to keep in mind when creating an email marketing plan: – Know your audience – Before you can create an effective email marketing plan, you must know your audience. You must understand their demographics, their interests, and the problems they’re trying to solve. – Choose your channels – Once you know who your audience is, you can choose the channels where you will be sending your emails. For example, you can send your emails through a marketing automation software or a CRM software. – Create your content – After you know the channel through which you will send your emails, you can start creating the content for your emails. Start off with a welcome email that introduces your brand and gives readers a reason to keep receiving your messages. – Set a schedule – Your emails don’t have to be sent only once. You can send several emails to your subscribers and engage them on a regular basis. – Keep testing – Your email marketing plan should always be evolving. You never know what could work better until you try something new. Don’t be afraid to experiment and keep testing new ideas.

Craft an effective subject line

Crafting an effective subject line is arguably the most important part of your email marketing strategy. This is the first thing your readers see, so it’s important to make a good first impression. A bad subject line can increase your email unsubscribe rate, while a good one can keep your readers engaged. There are many ways to craft an effective subject line. You can start with a survey: Ask your current customers what they would like to see in your emails or what problems they would like to have solved by your product or service. You can also use trigger words: Words that get people to click on your emails even though they don’t necessarily relate to your product or service. Another good way to create an effective subject line is to use the “4U” formula: Urgency, clarity, curiosity, and exclusivity. Urgency – People don’t like feeling like they’re missing out, so give them a reason to open your emails as soon as possible. Clarity – Make sure your email subscribers know what they’re clicking on. They shouldn’t have to guess what your email is about. Curiosity – Make your readers wonder what your email is about. It doesn’t have to be about your product or service. Exclusivity – Your readers should feel like they’re special just for receiving your emails. This doesn’t mean you have to talk down to them. You can offer something your other customers don’t have access to.

Don’t skimp on the Calls-to-Action

Another important part of your email marketing strategy is the Call-to-Action (CTA). The CTA is what your readers should do after opening your email. It’s the main goal of your email marketing strategy and it should be clear to your readers. A few examples of effective CTAs are: downloading a product/service datasheet, filling out a form, signing up for a webinar, or purchasing a product. It’s important to keep your CTAs consistent across all of your email marketing campaigns. You don’t have to have a different CTA in every single email, but it’s a good idea to have between 2-3 CTAs per campaign. You can also use your emails to remind your readers about an important date. For example, you can remind your readers that a product sale ends in a few days. This way, you can prompt your readers to make a purchase without being too pushy.

Use effective tracking and analytics tools

All marketers know the importance of tracking and analyzing data. Without data, it’s hard to know what’s working and what isn’t. Make sure you’re using the following tools to measure the effectiveness of your email campaigns: – Email marketing automation software – This software allows you to create automated emails that send to your readers on a regular basis. It also allows you to track your open rates and conversion rates, so you can see which emails are resonating with your readers and which ones aren’t. – CRM software – A CRM (Customer Relationship Management) software allows you to keep track of your sales and leads. It can also be used to track your email campaign results. – Email analytics tools – Once you’ve created your email marketing campaigns, you can use email analytics tools to track the results of your emails. You can see the number of times your emails have been opened, your open rate, your click-through rate, and your conversion rate.

Summary

Creating effective email marketing campaigns is essential if you want to build brand awareness, generate leads and drive sales. The great news is that there are plenty of ways to make your email marketing efforts more effective. To create amazing email campaigns, you must know your audience, create a strong email marketing plan, craft an effective subject line, and don’t skimp on the Calls-to-Action. You can also use effective tracking and analytics tools to measure the effectiveness of your campaign. That way, you can see which campaigns are resonating with your audience and which ones aren’t.

Keeping your email marketing strategy fresh and innovative is key to staying ahead of the game in today’s fast-paced world. As internet users get more savvy, it becomes increasingly difficult to stand out from the crowd. But with a little creativity and planning, you can keep your email marketing fresh and innovative while still hitting your KPIs. We live in an always-on world, which means we are constantly bombarded with messages from every possible source: billboards, television, radio, websites…social media networks. It’s no wonder that some people have come to dread hearing the word “marketing.” The truth is that most marketers don’t do it very well. Their messages are often irrelevant, dull, or insincere. But when it’s done right—with clear goals, a creative angle and a genuine interest in people—marketing can be extremely effective.

Set Bigger Marketing Goals

If you keep doing the same thing year after year, you can’t expect different results. First, you need to define your goals. Ask yourself, “What are we trying to accomplish with our marketing?” Is it customer acquisition? Revenue growth? Brand awareness? In order to keep evolving, you need to set new goals each year that build on the old ones. For example, let’s say customer acquisition is your main goal. This year you could set a goal to acquire 20,000 new customers, but next year you could set a goal of acquiring 30,000 new customers. Find out which channels are currently performing well for you and base your goals on those. If you don’t know where your leads are coming from, you can’t set new goals based on them. You can use a marketing dashboard like HubSpot or Marketo to track your data.

Try New Things

It’s easy to get stuck in a rut when you’re doing the same thing all the time. If you’ve been doing email marketing for a while, it’s time to shake things up. Try a new subject line format. Try a new cadence. Try a new offer. There are a ton of different things that you could experiment with, but here are a few that marketers should consider: – Subject line format: Are you using a standard subject line format like “Hello {First name},” or something more creative? It’s worth experimenting with different formats to see which delivers the best results. – Cadence: Are you sending emails on a regular schedule or are you sending them when there’s something new to promote? You can increase engagement by being more consistent with your cadence. – Offer: Are you sending emails with the same kind of offers every time, or do you mix it up occasionally? What types of offers do your customers respond to best? Once you’ve figured that out you can use that information to inform your future advertising decisions.

Don’t Be Afraid to Fail

No one likes to fail, but in order to stay on top of your game, you have to be willing to fail sometimes. If you’re afraid of failing, you’re less likely to try new things and more likely to stick with what’s safe. If you try something new and it doesn’t work out, don’t worry about it. Just learn from your mistakes and move on. You can’t succeed unless you’re willing to take risks. The best way to learn is through experimentation. You’ll never know what works best unless you try new things. You just have to be willing to accept the fact that some experiments won’t work out.

Leverage Data and User Feedback

Audiences are fickle and they can change their minds at the drop of a hat. That’s why it’s important to keep a pulse on what your audiences want and how they want it. Are people responding well to your emails? If so, what do they like best? What do they respond to least? If your emails are falling flat, it’s important to know that, too. These insights can help inform your future marketing decisions. For example, if your emails are falling flat, you might want to try re-evaluating your approach to see where things went wrong. Are people receiving your emails? If not, you might want to make some adjustments to your marketing strategy. You can use tools like SurveyMonkey or Google Surveys to collect user feedback.

Create a Culture of Experimentation

In order to keep your email marketing strategy fresh and innovative, you need to create a culture of experimentation. This means encouraging your team members to try new things and fail. Yes, failure is a part of the process. It’s important to experiment with new ideas, tools, and approaches so that your team can learn from the results. When something new comes up, don’t worry about failure. Instead, worry about what happens when something goes right. If a new idea succeeds and outperforms your expectations, you should be worried because it’s going to be difficult to sustain that kind of growth.

Summary

Email marketing is here to stay. In fact, it’s only getting stronger. Email has a 95% open rate, which is more than double the average click-through rate of social media ads. It’s a great way to build a relationship with your customers and provide them with value. With a little ingenuity, you can keep your email marketing strategy fresh and innovative. Set bigger marketing goals, try new things, don’t be afraid to fail, leverage data and user feedback, and create a culture of experimentation.

Did you know it takes an average recipient 21 seconds to read an email? That’s why you need to be strategic about how you present your email content. An effective drip campaign is one way to make sure your recipients see the messages, and respond, in a way that will help your business. This section covers everything you need to know about drip campaigns for your emails. You’ll discover why you need one, what a campaign is, the different types of drip campaigns and a step-by-step process for creating yours. Let’s dive in…

What is a drip campaign?

A drip campaign is a series of emails sent to your subscribers at specific times over a set period. They’re designed to inspire, inform, and bring your subscribers one step closer to purchasing your product or service. There are a few different types of drip campaigns, which we’ll cover in more detail further along in this section.

A drip campaign is a pre-set sequence of automated emails sent to a group of subscribers. It’s designed to inspire, inform, and bring your subscribers one step closer to purchasing your product or service.

There are loads of reasons why you might want to use a drip campaign. Here are 5 of the most common ones.

Why do you need a drip campaign?

Email marketing can be a great way to reach out to existing and potential customers. You can use it to build customer relationships, drive traffic to your website, and sell your product or service. But sending one email once won’t get the job done. You need a drip campaign to keep your subscribers interested and engaged.

Email marketing campaigns are built on a few core principles:

• Getting your subscribers’ attention – The first message in your drip campaign must stand out enough to catch your subscribers’ attention.
• Segmenting your audience – Because not every subscriber will be interested in your campaign, it’s important to segment your audience so you can send the right message to the right people.
• Creating a sense of urgency – People don’t want to wait around to buy your product or service. They want to know they can do it right now.
• Getting subscribers to take action – You want your subscribers to take the next step in the buying process. Whether that’s visiting your website, contacting a sales representative, or making an actual purchase, you want to make it easy for your readers to do what you want them to do.

How do drip campaigns work?

Drip campaigns are a sequence of emails sent to your subscribers over a set period. The emails serve as a sort of “nudges” to remind your readers that your product or service exists. They’re designed to inspire, inform, and bring your subscribers one step closer to purchasing your product or service. Every drip campaign lasts a different amount of time. Some last for a few days, a few weeks, or even months. The key to having a successful campaign is segmenting your audience. You want to make sure you’re sending the right message to the right person at the right time. Drip campaigns also come with what we call “triggers.” These are actions your readers can take to prompt a certain email in the sequence. For example, readers can click a link and prompt an email that tells them more about your product. These triggers can help you increase engagement and drive your readers to take the next step in the buying process.

Types of drip campaigns

• Welcome drip campaigns – Welcome drip campaigns are designed to introduce new subscribers to your brand. You can include information about your product or service, your company goals, or other information that will help readers see the value in your business.
• Product drip campaigns – Product drip campaigns are designed to promote your product or service. They can include information about your business goals, a product overview, or even a list of testimonials.
• Sales drip campaigns – Sales drip campaigns are crafted with a single goal in mind: to drive sales. They can include information about your product and its benefits, a description of your sales process, or even links to your company’s sales pages.
• Customer service drip campaigns – Customer service drip campaigns are designed to help readers solve a problem or answer a question about your product or service. They can include information about customer service hours, FAQs, or other information readers can use to overcome a challenge.

A step-by-step process for creating your drip campaign

There are five steps to creating a successful drip campaign. They include identifying your audience, constructing a sequence, writing your emails, choosing your delivery schedule, and testing and tracking your campaign.

• Identify your audience – Before you can write a single word, you need to identify who you want to receive your emails. This includes their name, their preferred communication method, and their preferred content. This will help you make sure you segment your audience correctly.
• Construct a sequence – You don’t want to send your readers a jumbled mess of emails. Instead, you want to send them a well-thought-out sequence designed to help them see the value in your product or service. This sequence should include the type of emails you want to send and the order in which you want to send them.
• Write your emails – You’ve created a sequence and identified your audience. Now it’s time to write your emails. Start by following the formula below:
• Delivery schedule – You’ve written your emails, but you’re not done just yet. Next, you need to decide when you want to send them. There are a few factors you’ll need to take into account when creating your schedule. These include the time zones of your readers, the number of emails you want to send each day, and the type of emails you want to send.
• Track your campaign – You’ve sent your emails and you’re now wondering if they’re doing their job. Luckily, you can track your campaign to see what’s working and what isn’t. Start with a Google spreadsheet to track the performance of each email you sent.

Summary

A drip campaign is a sequence of automated emails sent to a group of subscribers. It’s designed to inspire, inform, and bring your subscribers one step closer to purchasing your product or service. There are a few different types of drip campaigns, each designed to meet a different business goal. To create your drip campaign, start by identifying your audience, constructing a sequence, writing your emails, choosing your delivery schedule, and tracking your campaign.

In today’s 24/7 world, digital communication is essential for keeping up with your customers. Email blasts are a great way to announce new products, upcoming events or seasonal promotions. However, if not written well, an email blast can do more harm than good. A poorly written email blast can cause customers to become frustrated and unsubscribe from future communications. Here are some tips on how to write the perfect email blast that doesn’t drive customers away.

Planning

Start by creating a brief outline of the content you want to include in your email blast. Ask yourself, what do you want to communicate to your customers? What do you want them to do? If your emails are personalized, take into account your customer’s information like their order history, previous purchases and more. Next, you’ll want to consider the best time of the day to send your email blast. According to a study, the best time for a blast is between 10:00 AM and 12:00 PM.

Subject Line

The first thing your customers see is the subject line. It’s important that your readers understand what your email is about as soon as they see it. Make sure your subject line includes a call to action. An example of a good subject line would be “New product announcement” or “End of season sale”. Use the power of your brand’s name and be as specific as possible. Avoid using words that are too generic and can get lost in your customers’ inbox.

Body Copy

After the subject line, customers will go straight to the body copy. Make sure that the content is concise and relevant. You want your customers to understand the value of your message without feeling bored. To make sure you don’t lose your readers’ attention, use short sentences and bullet points. Avoid acronyms, proper grammar and long sentences unless your brand is known for it. A good practice is to write your email out as if you’re talking to a friend. Be clear about what you’re offering, how much it costs and when it’s available.

Excerpts and Images

Consider adding a few excerpts to your email blast. This is a great way to get your readers’ attention and keep them reading. Make sure you’re adding content that is relevant to your brand and the message you’re trying to convey. It’s always a good idea to add images to your email blasts. Not only does this make your email visually appealing, but it can also make a huge difference in your click-through rate. Make sure the images you’re adding are relevant to your industry and brand. If you’re having trouble coming up with ideas for images, a great place to start is with your social media posts.

Timing

When deciding the best time to send your email blast, you need to take your customers’ time zones into account. The best time to send an email depends on the nature of your business and the type of products you sell. An online clothing store should send its emails during the day. On the other hand, an online store that sells books, CDs and DVDs should send their emails during the evening because that’s when most people are home and have time to browse the web.

A/B testing

As with any marketing campaign, you must test your email blasts and try new things. You may find that an email you sent to a thousand customers two months ago performed three times better than the email you sent last week. This could be because your brand has grown, your product has improved, or your customers have shifted their preferences. A/B testing allows you to compare results from two different emails and identify which one is more effective.

Video Marketing

Video marketing is a great way to stand out from the crowd. The problem is that it can be difficult to get your viewers to click on your email links from a video. To make sure your emails are easily accessible from your video, use a call-to-action overlay. This is a small button that overlays your video and allows your viewers to click on it.

Summary

An email blast can be a great way to communicate with your customers. However, if you’re not careful, it can also be a great way to drive them away. Before you hit “send” on your next email blast, consider these tips. Write your email as if you’re talking to a friend. Keep it relevant to your brand and don’t forget to add a call-to-action so your customers know what to do.