Resources

Data Science Guide

79 minute read. Data is everywhere. It’s not just the internet, social media, or even business data. Today, even science is increasingly driven by data. In other words: if you’re interested in exploring data science, you’ve come to the right place! Data science is one of the fastest-growing job fields out there; it also happens…
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Fundraising Guide

53 minute read time. Businesses of all sizes need money to grow and thrive. If you are the owner or leader of a company, non-profit organization, or social enterprise, you may be considering raising capital from investors or grants to fund your expansion plans. This can feel like a scary proposition for many business owners…
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Startup Guide

51 minute read time. As a startup founder, you likely have a vision for the company that goes beyond just selling another product. You want your company to not only succeed, but also change the world in some way. Following your passion is one of the most important things when starting your own business. But…
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Value Creation Guide

48 minute read time. Creating business value is critical for any business. Business value is the increase in value of an organization’s assets, equity, or worth as a result of an investment. Increasing the value of your business not only allows you to invest in opportunities that will give you a good return on your…
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Dropshipping Guide

50 minute read time. Dropshipping is a retail business model that involves selling goods online directly to customers while having them shipped from the manufacturer or wholesaler, rather than stocking inventory yourself. It’s an ecommerce fulfillment strategy in which you don’t stock products but instead third-party vendors do. As the dropshipper, your job is to…
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Product Marketing Guide

60 minute read time. Marketing plays a key role in any product launch. Regardless of the type of product you’re selling or the target audience you’re trying to reach, good marketing is essential to the success of your product. After all, even the most brilliant product will fail if no one knows about it. With…
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Product Development Guide

58 minute read time. There is no better way to grow your business than by launching new products. Whether you’re working on a software or physical product, creating new iterations of something that already exists allows your company to keep growing without ever hitting a ceiling. Launching new products requires a lot of time and…
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Lead Generation Guide

47 minute read time. Most businesses will agree that generating leads is one of the most challenging tasks in digital marketing. This is because generating leads requires a lot of planning and research on your target audience. In this guide, we’ll be going through some of the best practices to generate leads online. Read on…
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Conversion Tracking Guide

47 minute read time. Conversion tracking is a critical part of any marketing strategy. It allows you to analyze how your visitors are interacting with your website and identify which areas of the site are falling short in bringing visitors to the next stage, such as a purchase. If you haven’t started implementing conversion tracking…
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Graphic Design Guide

50 minute read time. Graphic design is one of the most creative and challenging fields out there. It requires a unique set of skills and a lot of practice to master. Working as a graphic designer requires you to know the principles of design, different types of media, typography, color theory, and how to use…
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