Programmatic Advertising Guide

Digital advertising is incredibly dynamic, with new trends and tools emerging on an almost daily basis. As a result, it can be challenging for marketers to keep up with all the latest industry changes. Programmatic advertising is one such change that has taken the marketing world by storm. Programmatic ads are computer algorithms that allow advertisers to purchase digital ads at scale, targeting them towards specific audiences based on their interests, demographics and other information. It sounds complicated because it can be! With so many different moving parts, programmatic advertising isn’t necessarily easy to get started with as a marketer. To help you navigate the tricky waters of programmatic advertising and get started fast.

What is programmatic advertising?

Programmatic advertising is the use of software (or a “program”) to buy and sell digital advertising inventory. Essentially, advertisers use programmatic advertising to scale their ad campaigns and target specific audiences more effectively than they would be able to by hand. Programmatic advertising allows advertisers to purchase ads through a middleman (known as an “exchange”), which manages the buying and selling of ad inventory in real-time. In short, programmatic advertising allows you to buy digital ad space through an automated system, targeting a very specific audience. When you buy programmatic advertising, you’re essentially using an algorithm to select an audience that you want to reach and then placing a bid on how much you’re willing to spend to show that ad to that audience. Programmatic advertising platforms will then find the best ad space to display your ad on and then serve that ad to the audience you’ve chosen. In many cases, programmatic ads will take up 100% of the available ad space on a given page.

Why is programmatic advertising important?

There are a number of reasons why programmatic advertising is important for marketers. First and foremost, it allows you to buy ad space at scale. This means that you can actually buy the ad space and get your message in front of as many people as you wish. This is different from buying ad space manually, where you’re usually limited to a certain number of impressions; programmatic ads can be shown as many times as possible. In addition, programmatic ads are highly targeted, so you can reach the exact audience that you want to. This means that your ads will be more effective, and you’ll be able to reach a more engaged audience. This can lead to higher return on investment (ROI) and better performance (e.g.more clicks, sales, etc.).

Who’s using programmatic advertising?

Alongside a number of high-profile brands, programmatic advertising is increasingly becoming a standard part of the digital marketing strategy for a wide range of organizations. Due to the scalability of programmatic advertising, it is used by advertisers of all sizes, from big Fortune 500 companies to small and medium-sized enterprises (SMEs). A recent study from AdEspend found that 24% of advertisers have started using programmatic advertising. Furthermore, 44% of these advertisers are using it on a regular basis. The study also found that programmatic advertising is particularly popular among advertisers in the travel and hospitality industries, with 55% and 54% of advertisers in these sectors, respectively, using programmatic advertising.

How does programmatic advertising work?

As we’ve discussed, programmatic advertising is an automated process. However, the specifics can vary depending on the ad exchange that you use. Programmatic ad exchanges come in many different forms, but they all follow a similar process:

What are the benefits of programmatic advertising?

There are numerous benefits of programmatic advertising. Let’s take a look at a few of them.

• Faster ad buying process – Since programmatic advertising is automated, it can significantly speed up the ad buying process. This allows you to optimize your campaigns much more quickly and respond to market changes more easily.
• Flexibility – Many ad exchanges and networks allow you to create highly flexible ad campaigns. You can easily adjust your bids, audiences and creative based on performance and the market. This means that you’ll be able to scale your marketing efforts extremely quickly and easily.
• Increased scale – As we’ve discussed, programmatic advertising allows you to scale your ad buys. This means that you can show your ads to significantly more people than you would be able to with manual ad buying.

When should you use programmatic ads?

As with any marketing tactic, it’s important that you use programmatic advertising appropriately. In other words, you should only use it when it’s appropriate to do so. This means that you should only use programmatic ads when your campaign is right for them. However, it’s important to note that there is no one-size-fits-all approach to digital marketing. Every marketing campaign is different, and you should use the tactics that will help your specific campaign succeed. To determine whether programmatic advertising is right for your specific campaign, you need to consider a few things:

• Your goals – Are you trying to generate awareness, drive traffic, generate leads or sell products? Programmatic advertising can help you achieve many of these goals, but it’s important to understand which ones are best suited to it.
• Your audience – The right audience will make all the difference in your campaign’s success. If you’re targeting the wrong audience, your campaign is unlikely to succeed, regardless of the tactics that you use.
• Your budget – Programmatic ad buying allows you to scale your ad buys, but it’s important to understand how your budget will scale as well. If you spend too much on programmatic ads, you won’t have enough left over to actually run a campaign.

Summary

Programmatic advertising is an automated advertising process that allows advertisers to scale their campaigns and target specific audiences more effectively than they would be able to by hand. This process allows you to buy ad space through a middleman (known as an “exchange”), which manages the buying and selling of ad inventory in real-time. There are numerous benefits of programmatic advertising, including an accelerated ad buying process, increased scale, and more flexible campaigns. When you’re determining whether programmatic advertising is right for your campaign, you need to consider your goals, audience, and budget.

In the digital advertising landscape, new technologies and trends emerge frequently. Programmatic buying, also known as automated or intelligent buying, is one of the most significant changes in recent years. It’s no surprise that programmatic buying is becoming an essential component of modern marketing and advertising strategies. In this section, we’ll explore what exactly programmatic buying is and why it matters for advertisers. We’ll look at different types of programmatic buying, their benefits, how it works and what you need to know before getting started with it.

What is Programmatic Buying?

Programmatic buying is a type of digital advertising that uses computers to purchase media inventory. It’s different than direct buying or trading, which are other types of buying methods. It’s also different than automated selling, where computers execute the sales process. All of these actions take place programmatically. It’s a term that refers to the automation of the entire ad buying process, from the initial workflow to the delivery of ads. There are many different benefits of programmatic buying, including increased campaign efficiency and more accurate targeting. Advertisers can also benefit from improved reporting and data insights. Programmatic buying offers a host of cost-saving benefits as well.

Why is Programmatic Buying Important?

Advertisers have been using programmatic buying for years, but it recently has become even more significant. It’s the primary channel for online advertisers, accounting for up to 80% of digital ad spending. There are several reasons why programmatic buying has become so popular. First, it’s efficient. Because it’s fully automated, programmatic buying allows marketers to scale their campaigns quickly. It also reduces the time it takes to purchase advertising inventory since computers are buying it instead of people. Furthermore, with programmatic buying, you can buy inventory based on real-time conditions. This means you can buy ads on the best-performing inventory, regardless of price.

Types of Programmatic Buying

There are two primary types of programmatic buying. Real-time bidding (RTB) – which is the most common form of programmatic buying – and programmatic guaranteed. RTB is the method through which most programmatic buying takes place. It refers to the real-time auctioning of ad inventory through third-party ad exchanges. It allows advertisers to bid on inventory in real-time. Typically, the highest bid wins the ad slot. RTB is the most common form of programmatic buying because it’s a scalable way to purchase inventory based on performance. It’s also the most accurate form of programmatic buying because it uses data to make decisions about which inventory to buy.

How Does Programmatic Buying Work?

Programmatic buying is highly scalable because it’s fully automated. The process of buying inventory using programmatic buying is straightforward. First, you identify the demand sources where you want to buy inventory. These might be real-time bidding exchanges, supply-side platforms (SSPs), programmatic direct vendors or other types of inventory sources. Then you choose the targeting parameters that determine which inventory to buy. You’ll specify the inventory’s price, delivery method, bidding strategy, etc. Next, the demand source accepts your bid and places your ads in the selected inventory. The demand source then reports back with information about your ad’s performance.

Who’s Using Programmatic Buying?

Marketers and advertisers across industries are increasingly using programmatic buying. They’re doing so to take advantage of improved campaign performance and efficiency. Although many companies use programmatic buying, it’s particularly popular among retail and eCommerce advertisers. These businesses rely heavily on retargeting, which is an effective tactic when executed with programmatic buying. Programmatic buying is also popular among insurance, travel and financial services companies, and pharmaceutical and healthcare brands. It’s also used frequently by big brands with significant ad budgets such as Coca-Cola and AT&T.

Summary

As the digital advertising landscape evolves, new technologies emerge that significantly change how we engage with customers. Programmatic buying is one of the most significant changes in recent years. Programmatic buying is a type of digital advertising that uses computers to purchase media inventory. It’s different from direct buying, which is another method of buying media. Programmatic buying benefits advertisers in many ways, including increased campaign efficiency and more accurate targeting. Advertisers can use programmatic buying to buy media inventory on real-time bidding exchanges, programmatic direct vendors and other types of inventory sources. It’s an efficient way to scale campaigns quickly.

Programmatic advertising is a dynamic digital marketing tool that allows advertisers to target their audiences more precisely than ever before. It’targeting is the process of targeting your audience based on their interests, demographics, and other characteristics. When you use programmatic advertising in your marketing efforts, you can make sure that your ads only appear in front of the people who are most likely to be interested in them. This will help you save money and increase ROI by reducing the number of irrelevant impressions that you get from your ad spend. Programmatic advertising includes various targeting options for marketers to choose from when creating an ad campaign. Here are some effective ways to leverage audience targeting with programmatic ads:

Targeting by interests

One of the earliest forms of ad targeting was by interests. Users can log into their account and indicate their interests, affinities, and hobbies with a few clicks. If your target audience is sports fans, for example, you can add the sports category. If you are targeting women, there are nine different categories you can select from, including beauty, fashion, and health. The categories could be useful if, for example, you are running an ad for a fitness program. If your target audience is trying to lose weight, targeting by interests is one of the most effective ways to get in front of them. However, before you can target by interests, you have to have them in place. The best way to do that is by creating a robust, detailed account on a platform like Facebook. When you create your account, you’ll be prompted to add information about yourself, your business, and your interests. The more information you add, the more robust your account will be. With robust accounts, you can target by niche. If you’re running an ad for a fitness program, you can target people who are interested in weight loss, exercises, nutrition, and other related topics.

Targeting by demographics

Demographics are the characteristics of a population, such as age, gender, income, and education level. Most digital advertising networks let you target your audience based on these characteristics. For example, if you are advertising a career-related product or service, targeting by age and education level is a great way to get in front of the people who most likely need what you have to offer. If you’re running an ad for a retirement planning company, targeting people aged 55 and up is a great way to get in front of your audience. If you’re advertising a child care product or service, targeting parents by their age (and perhaps marital status) is a great way to get in front of the right people.

Targeting by location

If your product or service is location-specific, targeting by location is a great way to get in front of the people who need it most. For example, if you’re advertising condos in Florida, targeting people in Florida is a great way to get in front of the people who are most likely to be interested in your product. If you’re advertising a job opportunity, targeting people in one or more locations is a great way to get in front of the people who are most likely to need what you have to offer. If you’re an e-commerce business or you’re selling a product or service that can be delivered anywhere in the world, targeting by location is one of the best ways to get in front of people who are most likely to purchase what you have to offer.

Using data from your customer base

One of the most effective ways to target customers is by using data from your customer base. If you have a robust database of customers, you can use that data to find new customers. If you’re a B2B company, for example, you can target B2B companies in your area. If you’re an accountant, you can target other accountants in your area with a programmatic ad. If you’re a plumber, you can target other plumbers in your area with a programmatic ad. If you are a B2C company, you can do the same thing with your database of customers – and your database of customers’ emails and phone numbers.

Utilizing ad partnerships with platforms like Facebook

One of the best ways to target your audience is by leveraging ad partnerships with platforms like Facebook. For example, if you’re selling a parenting-related product, you can target mothers with your ads. If you’re selling a child safety product, you can target parents who are in their child’s age range. If you’re selling a product related to pets, you can target pet owners. If you’re selling a product that is used by people of all ages, races, and genders, you can target people based on those characteristics. If you’re selling a product that is used in a certain location, such as a vacation rental, you can target people who are in the area. If you’re selling a product that is used by people of all ages, races, and genders, you can target people based on those characteristics.

Summary

When you’re targeting your audience, it’s important to focus your efforts on the people who are most likely to be interested in your content and products. By targeting your audience, you’ll be able to save money by reducing the number of irrelevant impressions that you get from your ad spend. Programmatic ads are dynamic digital marketing tools that allow advertisers to target their audiences more precisely than ever before. It’s important to know how to leverage audience targeting with programmatic ads to get your ads in front of the people who are most likely to be interested in them.

Programmatic advertising is the automation of digital media buying. Instead of buying ads manually one at a time, advertisers use software to purchase ads in an automated marketplace. This section will give you some tips on how to make your programmatic advertising campaign a success. Read on to find out more. Programmatic advertising is rapidly transforming the digital advertising landscape as marketers are shifting their focus from traditional, manual media buys to automated, real-time bidding and optimization programs. To help you get started with programmatic advertising, we’ve compiled our top 10 insider tips on how to make your next campaign a success:

Plan your ad campaign ahead of time

Before you dive into the world of programmatic advertising, make sure you have a clear plan of action. When marketers plan their campaigns, they have a better understanding of their budget, goals, and how many people they need to reach. This will help inform your ad buying decisions and give you a better idea of how much you should be spending.

Understand your target audience

The key to any successful ad campaign is knowing your audience. Who are they? Where do they live? What sites do they visit? What are they interested in? What are their pain points? What are their buying habits? Understanding who you’re targeting is essential to any ad campaign because it will help inform your message and ensure you’re reaching the right people.

Be clear about what you’re bidding on and what you’re not

Before you start setting up your ad campaigns, you’ll need to decide what type of inventory you’re going to be bidding on and what you’re not. This is called media selection, and it’s an important part of programmatic advertising. Make sure you’re very clear with your selections. If you’re only bidding on certain types of inventory like mobile devices, don’t forget to exclude inventory you don’t want to be shown on, like desktops.

Be flexible with your ad placement

One of the advantages of programmatic advertising is the ability to target your ideal customers and still be shown in relevant places. Some of these places might be less than ideal. In that case, you’ll have the ability to remove those placements from your campaign. This is something you won’t have control over with a manual media buy, so it’s important to be flexible with your ad placement.

Don’t rely solely on automation for making decisions

While automation is a huge part of programmatic advertising, it is not 100% accurate. Make sure you have a person in the campaign who knows when to use automation and when to make a call to pull the plug on a campaign. Automation is great for scaling campaigns, but it’s important to be flexible and know when to override it.

Find the right partners and technology platforms to help automate your buying process

Before you jump right in and start buying ads, you’ll want to choose a platform or partners that will help automate the buying process for you. If you’re new to programmatic advertising, you may want to start with a self-service platform and then transition to working with a managed service provider once you’ve got the hang of it.

Know when to be hands-on and when to trust the algorithm

As with any marketing tactic, there are successes and failures. While the goal of programmatic advertising is to scale your campaigns and reach a larger audience, you still need to be hands-on and make decisions. If you see weak or poor performing creatives, make sure to turn them off. If you see strong results, leave them running.

Don’t hesitate to experiment and fail fast

While programmatic advertising is great for scaling campaigns and reaching a large audience, you want to make sure you’re experimenting with different creatives and targeting to find out what works best. You don’t want to be blindly scaling campaigns that aren’t converting. By following these tips, you’ll be able to launch a successful programmatic advertising campaign.

Programmatic advertising has been undergoing a major shift in the past few years. In the past, advertisers and agencies would have to manually integrate their different digital marketing accounts to run ads. This was time-consuming and introduced a lot of errors that led to inefficiency. However, programmatic advertising has changed all that. You see, new ad exchange platforms like Google Ads and Facebook Audience Network made it easier than ever for advertisers and agencies to access ad inventory across different websites. With that change, programmatic advertising has become an essential way for businesses of all sizes to reach potential customers online without having to worry about selling space or managing numerous mediums on one page. After reading this section, you will know everything you need to start selling programmatic ads in your business today.

How to choose the best programmatic advertising platform?

If you’re just getting started with programmatic advertising, it’s a good idea to pick a platform that’s easy to use and has a lot of available inventory. Google and Facebook are probably the best options to start with because they’re the most common platforms advertisers use to promote their businesses online. Once you have a platform chosen, you’ll want to do a bit of research to find out which ad formats work best with your demographic and product type. You’ll also want to make sure your ad type extends the least amount of data. That way, you won’t be wasting money on ads that aren’t getting much attention. When you’re ready to launch your first campaign, make sure you have everything you need to succeed. That includes the right ad strategy, ad campaign architecture, and ad tech stack.

Google Ads

Google Ads is a programmatic advertising platform that’s been around since the early 2000s. It’s an ideal choice if you want an all-in-one solution that allows you to manage your ad inventory, run targeted campaigns, and optimize your ROI. Google Ads also makes it easy to connect with your ideal customers and measure their response to your ads. At the end of the day, it’s the leader in online advertising and it’s not going anywhere. Google’s advertising platform is a veritable goldmine of opportunities for businesses of all sizes, from large corporations to small-time startups. You can choose to advertise on almost any digital platform, including blogs and social media websites. If you choose to target certain demographics based on factors like age, location, and interests, you can even tailor your ads to specific markets.

Facebook Ads

Facebook Ads are an increasingly popular and effective way to promote your business and attract new customers. You can use them to promote your products and services, as well as your brand in Facebook’s ecosystem. With Facebook Ads, you can choose between a variety of ad formats to reach the right audiences with your message. Facebook Ads allow you to select the audience you want to target and target them with different types of ads, like video ads, image ads, or even pop-up and interstitial ads. They also let you choose when and where you’d like to promote your business and set daily budgets to control the budget you’re spending on Facebook Ads. Facebook Ads are a great choice for businesses of all sizes that want to increase their online presence and engage with new customers.

Adroll

Adroll is a flexible and scalable programmatic advertising platform that allows businesses to sell ads across a variety of media types. You can choose from over 70,000 ad placements and 1.5 billion impressions across more than 30 countries. And you can use Adroll’s optimization and management tools to optimize your campaigns and maximize your return on investment (ROI). Adroll’s programmatic advertising technology converts ad exchanges into a single source of demand, making it possible to buy inventory across multiple platforms and billing sources. Adroll’s programmatic advertising solution offers detailed reporting and attribution that help you keep track of how much each impression or click is worth. You can easily manage your advertising campaigns and make adjustments on the fly.

Rubicon Advertising

Rubicon Advertising is a leading provider of programmatic media buying and real-time advertising technology. With Rubicon, you can decide which ads to show your customers and choose the format that best represents your brand. You can also target users by demographics like age, gender, and marital status. Rubicon also allows you to optimize your campaigns based on the performance of your Ads campaigns. This way, you can optimize the ROI of your Ads campaigns to improve your return on investment with Rubicon Ads. This is a great programmatic advertising solution for businesses that want a flexible and scalable platform that lets them choose which ads to show their customers.

Double Bottom Line

Double Bottom Line, or DBL, is a programmatic advertising platform that integrates data from both paid and free sources. DBL uses machine learning and natural language processing technologies to analyze and generate contextual ads. The DBL team has been doing research and development for over 15 years, and their technology is proven to generate more click-throughs and conversions than other ad formats. DBL lets you buy ads across multiple platforms, including Google, Facebook, and Amazon, and it automatically turns your real-time bidding (RTB) data into contextual ads. These contextual ads can be used to target users as they peruse different websites. You can also create customized versions of your website and then use DBL to sell your ad inventory.

Summary

Programmatic advertising is a proven way for businesses to reach new customers and increase their revenue. However, it can be a confusing and challenging process for businesses of all sizes to successfully implement. Fortunately, Google, Facebook, and other leading programmatic advertising platforms make it easy for businesses to launch campaigns without knowing much about advertising technology.

Programmatic digital display advertising is growing in popularity as a way to increase returns on advertising spend. This post details how programmatic works, the benefits it offers and how to get started with programmatic display advertising. Read on to discover why programmatic display is a great option for advertisers and advice on getting up and running with this cost-effective form of digital marketing.

What is Programmatic Display Advertising?

Programmatic display advertising is a digital advertising service that allows advertisers to buy ad space on publisher websites using real-time bidding and automated processes to match ad space and advertiser bids. This allows advertisers to purchase ad space and promote their campaigns at scale with the ability to target audiences across a wide range of publisher websites. It is also known as programmatic buying or real-time bidding (RTB). Programmatic display advertising allows advertisers to buy ad space using automated processes. The process involves an exchange between advertisers and ad networks that enables advertisers to bid for ad space and display ads on publisher websites using the same process as a stock exchange, i.e. real-time bidding. The exchange enables advertisers to bid for and purchase ad space directly from publishers and display ads on publisher websites. Using these systems, advertisers can buy space on a large number of websites automatically, increasing their reach and reducing the need for manual ad purchasing.

How Does Programmatic Display Advertising Work?

The programmatic display advertising process begins with an advertiser creating ad campaigns and setting up ad groups with targeting criteria (i.e. location, gender, age, interests and so on). The campaigns and ad groups are then fed into an ad server that acts as a marketplace for inventory (i.e. ad space for sale on publisher websites). Ad networks and ad exchanges are part of the ad server and enable publishers to sell ad space and advertisers to buy ad space through the same system. Advertisers can set up automated rules to define which ad space they want to buy based on the targeting parameters they’ve set, which are used to decide where the ads are displayed.

Why Should You Advertise Using Programmatic Display?

• Access to a wide range of inventory: Programmatic display advertising gives advertisers access to a large amount of inventory, increasing the number of potential ad placements. This means that you can drive a large amount of traffic to your business and have the flexibility to change your ads regularly to attract different audiences.
• Access to data insights: Programmatic advertising gives you access to valuable data insights that allow you to engage with your customers and effectively measure the return on investment.
• Cost-effective way to reach a large audience: Programmatic display advertising is a cost-effective way to reach a large audience. This can help you to improve your reach and maximize your return on investment.

Getting Started With Programmatic Display Advertising

• Review your goals: Before you start researching the different types of programmatic display advertising, you need to understand your goals. What do you want to achieve with your ads? What type of customers do you want to attract and how do you want to engage with them? Once you have a clear idea of your goals, you can start to research the different types of programmatic advertising.
• Know your audience: Before you can start to buy ad space, you need to create audience segments that include details such as location, gender, interests and more. You can create audience segments using tools such as Google Analytics and Facebook Pixel. Audience segments help you to create more targeted ads and increase engagement with your ads by showing them to the right people.
• Choose your ad format: There are a variety of ad formats available with programmatic display advertising. You can choose from static display ads, video ads and Native ads. Depending on the type of business you have and the type of ad format that best suits your campaign goals, you can start buying ad space.

Summary

Programmatic display advertising is a great way to increase impressions and drive traffic to your website. It’s important to understand your goals, know your audience and choose the right ad format before you get started with programmatic display advertising.

Programmatic video advertising is the future of digital marketing. As consumers continue to adopt new technologies at an accelerated pace, there are more opportunities than ever before to create tailored advertising campaigns that reach your target market on their devices. As a result, businesses across numerous industries have taken notice and begun integrating programmatic video ads into their digital marketing strategy. In this section, we’ll cover everything you need to know about programmatic video ads, including what they are, why they’re important, how you can use them in your campaign, and much more.

What is Programmatic Video Advertising?

Programmatic video advertising is an advertisement that is purchased through an automated auction. You’re able to tailor your campaign to reach specific audiences based on information such as demographics, interests, and website behavior. This allows you to be extremely targeted, which can greatly increase the effectiveness of your campaign. In an auction, the advertiser submits a request and the ad exchange matches it with the best available inventory based on the business’s parameters. This inventory can come from several sources, including traditional media such as TV and radio, as well as digital sources like YouTube and websites. Furthermore, programmatic video ads are purchased in real-time, which means that they are bought based on the current available inventory. While it’s possible to purchase ads in advance, most advertisers purchase them programmatically as they are publishing.

Why is Programmatic Video Advertising Important?

The digital marketing landscape is ever evolving, and as such, marketers must stay on top of the latest trends. Due to the high level of competition in the industry, marketers must find new ways to reach their target audience. Programmatic video ads are one way to do this, as they allow you to target a variety of different demographics. Ultimately, programmatic video ads are important because they’re a new way for advertisers to reach their target market. Simply put, if you’re not using programmatic video ads, you’re losing out on a huge opportunity to promote your brand.

How to Create a Successful Programmatic Video Ad Campaign

If you want your programmatic video ad campaign to be successful, it’s important to plan. First, you’ll want to choose the type of programmatic video ads you’d like to run. There are different types of programmatic video ads available, and each one has its advantages and disadvantages.

• Video Discovery Ads: Discovery ads are great if you want to increase brand awareness. These ads are short and provide a quick overview of your brand.
• Video Display Ads: Display ads are great for retargeting and brand awareness. They allow you to reach audiences who have already visited your site, as well as audiences from other websites.
• Video Remarketing Ads: Remarketing ads allow you to remarket to people who have previously visited your site but did not complete a purchase.
• Video Specialty Ads: Specialty ads allow you to incorporate interactive elements into your ads. This includes things like polls, quizzes, and educational information.
• Video Premium Ads: Premium ads are the highest-quality ads on the platform. They are often shown to users who have already visited your site and have a high likelihood of completing a purchase.

The Benefits of Using Programmatic Video Ads

There are numerous benefits of using programmatic video ads, including increased brand awareness, increased click-through rates, and lower costs. When compared to other digital advertising channels, such as search and social, video ads have shown a higher level of engagement. This indicates that users are more willing to interact with video ads, which can lead to higher brand awareness and click-through rates. Additionally, video ads are an affordable option for businesses. You can create your video ads, or purchase pre-existing video ads from a publisher. Finally, video ads can be highly targeted. This means you can use your campaign to reach specific audiences based on location, demographics, and interests, which can help increase overall ROI.

When to Use Programmatic Video Ads

Programmatic video ads are suitable for any industry and all sizes of businesses. The only requirement is that you have an online presence, whether that be a website or social media account, to display your campaign. It’s important to note that your ad campaigns should be tailored to each of your channels. This means that the ads you run on your website will be different from the ads you run on Facebook. When deciding which ad campaign to use, consider your business goals and the demographics you’d like to target. Finally, it’s important to note that these ads can be used in conjunction with other digital advertising channels, such as search and social. You can use programmatic video ads to reach new audiences, while also retargeting current website visitors.

The Limitations of Programmatic Video Ads

There are a few limitations of using programmatic video ads, but none of them are deal breakers. First, video ads are shown based on a user’s browsing history and current location. This means that you likely won’t have control over which websites display your ads. Additionally, you’ll likely have little control over the frequency of these ads, since they’re displayed based on the frequency of previous visits. Finally, not every website will allow you to display video ads. You’ll want to do your research and select websites that are a good fit for your campaign.

Summary

As we’ve outlined above, programmatic video ads are a great way to promote your brand. However, it’s important to note that video ad campaigns work best when they’re integrated into an overall digital marketing strategy. That said, programmatic video ads are a fantastic way to reach new audiences, increase brand awareness, and drive conversions. With programmatic video, you can reach your target audience on their preferred device and at a time when they’re most likely to be engaged. All you have to do is make sure your video has all the right elements. Then, you can sit back and watch the results roll in.