Digital Marketing Guide

People are spending more time online than ever before, and that’s not expected to change in the future. This trend is called the “shift to digital”, and it shows that marketing is moving towards digital channels. This presents a great opportunity for businesses to attract a larger audience to their digital products. However, if businesses don’t plan their digital marketing strategy correctly, they risk losing customers.

• It’s cheaper than traditional marketing. Marketing in the digital age doesn’t require a lot of money, and businesses can do a lot with the money they have. For example, businesses can create an effective online marketing campaign for less than $10 per day. Traditional marketing is also expensive when compared to digital marketing. For example, a television ad costs around $3 million to produce and run on TV for just one week. On the other hand, it would cost around $300 to run that same ad on YouTube for one week.
• It’s more targeted than traditional marketing. Digital marketers have access to information about their customers (e.g., location, interests) that traditional marketers don’t have access to. This information allows them to craft their message and make it more relevant to their customers (e.g., by showing ads about products or services in their area). Traditional marketers must appeal broadly because they don’t know what kind of products or services their audience wants from them, but digital marketers know exactly what kind of products or services they want from them (and can advertise accordingly).
• It helps businesses create relationships with their customers through personalized communication channels such as social media platforms (e.g., Facebook) and email newsletters (e.g., MailChimp). This helps businesses build lasting relationships with their customers, which can lead to more sales and higher profits.

Today’s consumer is extremely digital, connected and aware. They are also becoming even more sophisticated and demanding as time goes on. In order to stand out from the crowd and achieve a successful integrated marketing strategy, businesses need to understand where the industry is at now and where it’s going in the future. It takes a thorough analysis of your business objectives, marketing strategy, target audience, available budget and resources to get started with integrated marketing. Instead of leaving these five components as independent tactics that only marginally support each other, an integrated approach ensures they all work together to achieve common goals. Let’s take a look at what you need in place to begin this journey towards integrated digital marketing success:

A Solid Marketing Strategy

No matter what your marketing goals, the first step to an integrated marketing strategy is to establish a solid marketing strategy. This is the foundation of your program and will ensure you are reaching the right people with relevant messages that are meaningful to them. Here are a few things to consider as you develop your marketing strategy:

• What are your business goals?
• What’s your marketing budget?
• Where do your customers go for information?
• What are your competitors doing?
• What are your strengths and weaknesses?

Data-Driven Advertising

In a world where consumers have more control than ever over what they see and hear from brands, the importance of data-driven advertising has never been greater. This is especially true for B2B businesses that rely on digital marketing channels to reach potential customers. With a data-driven approach to advertising, you can make sure ads are relevant to your customers and will help them solve a problem, rather than simply interrupting them with a sales pitch. A data-driven advertising strategy can also help you identify the right audiences to target, the right times to reach them and the best way to engage them through the ad. Additionally, it can help you understand how your marketing campaigns are performing, which will help you adjust them as needed and improve their effectiveness.

An Effective Content Marketing Strategy

If you want to attract and engage customers, an effective content marketing strategy is key. This is where you create valuable and engaging digital content that solves a problem, educates or entertains your audience. This might be a blog post, podcast, video or even live event. The goal of content marketing is to build awareness and thought leadership within your niche, which often leads to increased website traffic, brand recognition and sales. A strong content marketing strategy will also help you identify the right topics to cover, the best format or style for your content and who should be creating it. Additionally, it will help you understand which distribution channels you should be using to reach your customers. This might include social media, paid advertising, guest blogging, email marketing or more.

Trusted Paid Media Partnerships

When integrated marketing is done right, you will be able to identify the right paid media partners to help you reach your customers. This might include channels such as Google, Facebook, Amazon, email marketing services, influencer marketing campaigns, paid search, retargeting and display ads. Investing in paid media partners is an essential part of any integrated marketing strategy. These channels often require upfront payment, which is why they’re referred to as “paid” media. The upside to these investments is that you can reach a very specific audience and often have full control over the creative content. For example, investing in display ads allows you to show your ads to a targeted audience based on things like their location, demographic, interests and more. The downside of paid media partnerships is that you don’t have full control over which customers are seeing your ads and how many times they’re being shown.

Internal Culture and Staffing Changes

Integrated marketing requires a shift in culture and approach across departments. Marketing teams need to become more collaborative and share their findings with other teams, such as sales and product development, that are responsible for finding leads, closing sales and engaging customers. To help facilitate this shift, teams need to create a shared language that everyone understands and can use when discussing customer insights, marketing campaigns and other activities. A sound data infrastructure is also critical to collecting and analyzing customer data to inform these efforts. It’s also helpful to have a centralized marketing technology system that houses data from various sources, such as website tracking, CRM, paid media, social and more.

Summary

An integrated marketing strategy will help you achieve your marketing goals by bringing together various marketing channels and departments. This helps you better understand your customers, reach them with meaningful messages and close more sales. An integrated marketing strategy is more than just adding a few digital marketing channels. It requires you to analyze your business objectives, marketing strategy, target audience, available budget and resources to determine which channels and departments are best suited to support them.

There are many digital marketing techniques you can use to promote your products or services. You can also use these techniques to grow your audience, increase brand awareness, and drive traffic to your website. Here are some of the most common digital marketing techniques:

Blogging

Creating a blog and writing blog posts is a great way to start your content strategy. This is a great way to build trust and authority in your industry and provides your readers with valuable information. However, you can also use blogging to promote your products and services and build a larger audience. If you want to take your blogging to the next level, consider creating a robust blog. This will help you gain more authority in your industry and set you apart from your competitors.

Content Creation

It’s no secret that content is king, but many businesses fail to create engaging content that resonates with their audience. It’s important to understand your audience and what they want so you can create content that addresses their needs. This not only helps you stand out from the crowd but also increases your chances of converting visitors into leads. Create blog posts, podcasts, and video content that is relevant to your business and audience. This will help you build trust and credibility with your followers and also drives more traffic to your website.

Email Marketing

Email marketing is another tried and true way to reach your audience and grow your business. The best way to create an email marketing campaign is to create a lead magnet that offers value to your readers and then asks them to sign up for your email list. Once you have a sizeable email list, you can send out targeted and personalized emails to your subscribers and grow your brand awareness. You can use an email marketing platform, like MailChimp, to create and send emails.

Online Advertising

Online Advertising isn’t just for big brands. If you have a limited budget or are just getting started with your marketing campaign, online advertising can be a great option. Online advertising on social media platforms, like Facebook and Instagram, can help you reach a larger audience and drive more traffic to your website. If you don’t have time to create content or are looking for a more cost-effective solution, online advertising can be a great option. Be sure to set a budget and monitor your campaign closely to make sure you’re getting the most out of your ad spend.

SEO

You can have the best website and blog posts in the world, but if no one can find it, you won’t get any traffic. The first step in any digital marketing strategy is to make sure your website is optimized for search engines. This means you will need an experienced web developer to optimize your website’s architecture, content, and code for the best results. You should also create and publish blog posts that include relevant keywords and phrases related to your business. This will help drive more organic traffic to your website. And don’t forget to link back to your website and social media channels. This will help you gain traction and increase your online presence.

Social Media Marketing

Social media marketing is a great way to build your brand and drive traffic to your website. If you want to start a social media marketing campaign, you should consider which social media platforms to focus on. The most popular social media platforms are Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. There are many ways to use social media for digital marketing, such as hosting contests and publishing blog posts. You can also use social media to respond to your customers and handle their concerns in real time. If your business doesn’t have a social media presence, you’re missing out on a huge opportunity. The best way to use social media for your digital marketing campaign is to create a strategy. Map out which platforms you want to use and how often you want to post. Be sure to post relevant and engaging content, and offer something valuable to your followers.

Video Marketing

Video marketing is one of the most popular digital marketing techniques. In fact, businesses that use video marketing see a 98% higher conversion rate than those that don’t. This is because videos are more engaging than other marketing materials. They are easier to consume, and they can be shared across various social media platforms. Video marketing works best when combined with other digital marketing techniques. You can use video to promote your products, build your brand, and increase online visibility. With video marketing, you can create product demonstrations, host guest appearances, and provide useful or educational content. You can also use video for lead generation, to answer customer questions, and to provide expert advice. You can host videos on your website, or you can post them on social media channels such as YouTube, Facebook, and Instagram.

Bottom line

As with most things in life, success in digital marketing takes time and effort. You cannot expect to see results in one day or even one week. Consistent effort over time is what pays off in the long run, so be patient and don’t get discouraged if you don’t see results right away. These digital marketing techniques will not only help you grow your business, but they’ll also save you time in the long run.

Creating and executing effective digital marketing campaigns requires a significant amount of time, money, and effort. It is essential to have metrics in place to understand exactly how much return you are getting on your investment. The success of any campaign hinges on the ROI (return on investment). If you’re not seeing an appropriate return on your marketing campaign ROI, it means your investments are not producing the desired results. Every marketing campaign should have a pre-determined ROI in mind before you start spending money or bringing the plan to life. Even if you’re not great with numbers, there are still several ways to get the best return from your digital marketing efforts.

Plan, then execute

Before you do anything, be sure to have a plan in place. This will help you stay focused on your goals and will make sure you don’t waste time or money on the wrong marketing strategies. It’s important to have a basic understanding of your business and its goals before you dive into any type of digital marketing campaign. Once you have your goals and objectives clearly defined, it will be much easier to choose the right channels to reach your audience.

Ask the Right Questions

Another effective way to calculate your ROI is to ask the right questions. In order to get the most accurate results, you need to ask the right questions. Here are a few examples:

• What is the purpose of your campaign?
• How much money do you have available to invest in your business?
• Which platforms have the highest return on investment?
• What is your target audience?
• How long will the campaign run?
• How much time do you have to invest in the campaign?
• What is your budget?
• What is your goal for the campaign?
• What are your KPIs?
• What are the best ways to achieve your goals?

Set Key Performance Indicators

Digital marketing KPIs are a must if you want to track your ROI. You will need to determine the best metrics to track, based on your product or service, your target audience, and the type of campaign you are running. Here are some of the most important digital marketing KPIs to consider:

• The number of leads generated – The total number of prospects that have been generated from your marketing efforts.
• The number of sales generated – The number of sales (or revenue) generated from your digital marketing campaign.
• The total profit generated – The total profit generated from your digital marketing campaign.
• The total number of website visits – The number of website visits as a result of your digital marketing efforts.
• The number of emails obtained – The number of emails obtained from your digital marketing campaign.
• The number of social media engagement – The number of social media engagements (likes, shares, comments, etc.) resulting from your marketing campaign.
• The number of subscribers acquired – The number of subscribers you have acquired from your digital marketing efforts.
• The number of leads added to a sales funnel – The number of leads added to a sales funnel as a result of your digital marketing campaign.

Be Careful With ROI Estimates

One of the first things that people do when calculating their ROI is to estimate what their return will be. While in some cases, this will be accurate, you should never base your entire ROI calculations on estimates. This is because digital marketing is an ever-changing landscape. What works for one business may not work for another. This means that you need to be careful with estimates and conduct a more accurate ROI calculation. Another reason why it is important to be careful with your ROI estimates is that if the number isn’t what you expected, it can be demoralizing. It can be easy to lose motivation if you aren’t seeing the results you expected. This is why it is important to set clear expectations. You should also have a clear understanding of when you can expect to see results.

Don’t Be Afraid to Try New Things

One of the biggest issues that businesses face when calculating their ROI is that they are afraid to try new things. They are afraid to stray away from what has worked in the past. This can lead to missed opportunities, or worse, the failure of future campaigns. One of the best ways to get the best ROI from your digital marketing efforts is to be willing to try new things. You should also be willing to fail. Failing is a natural part of the process of learning. It is how we are able to learn and grow as individuals and as businesses. Don’t be afraid to try new things. Be willing to experiment with new strategies and tactics. Be willing to fail—it is through failing that you will learn.

Always Be Testing

The best way to get the most accurate results when calculating your ROI is to always be testing. Always be willing to try something new, even if it isn’t your original plan. Be willing to try new audiences, new call-to-actions, new offers, etc. While it is important to be careful with your budget, it is also important to be willing to spend it. You want to make sure you are spending your digital marketing budget in the best way possible. This can be done by always testing new things. Don’t be afraid to try new things, even if you aren’t sure if they will work. At the end of the day, you want to make sure you are getting the most out of your investments. You want to make sure your digital marketing efforts are producing results.

Summary

The most important part of calculating your ROI is that you are being realistic. You must have a clear understanding of everything that goes into your campaign as well as have a clear understanding of what you can expect in return. At the end of the day, digital marketing can be challenging. It can be difficult to see returns on your investments. Even when you are doing everything right, you may not see a return on your investment. However, if you aren’t spending money on digital marketing, you are missing out on a valuable channel that can help you generate leads, build brand awareness, and generate sales.

The digital marketing world is ever-changing and dynamic, with new trends and techniques emerging all the time. It can be hard to stay on top of things as a marketer, let alone a small business owner. Moreover, it’s easy to make mistakes when you’re juggling so many different activities at once. However, all of this is also why digital marketing is a great opportunity for businesses of all sizes. There are many creative ways to promote your business while targeting specific audiences and identifying their needs. The trick is knowing how and when to implement these tactics to see results. Below we go through some Do’s and Don’ts when it comes to Digital Marketing.

Do Research Your Target Audience

When planning your digital marketing strategy, it’s important to understand who you are marketing to. This will help you tailor your content and offers to suit your audience’s needs, wants, and desires. The more you know about your target audience, the easier it will be to engage them. You can focus your efforts on the channels and strategies they most prefer, making it more likely they’ll find what you have to say and respond to it. There are a variety of ways you can research your target audience, including:

• Create an Audience Personas – An audience persona is a fictional representation of your target customer. Personas can be created by conducting interviews with people who fit your target customer demographic and asking them questions about their day-to-day lives and needs. You can also use data and research to create a persona. You can take the data you’ve collected about your target audience and use it to create a detailed persona.
• Focus Groups and Interviews – Interviews and focus groups are great ways to get detailed information from people about their needs, desires, and thoughts. You can conduct both in-person or over the phone, and the information you glean can be very helpful when creating your digital marketing strategy.
• Surveys and Data – Data and surveys can give you broad information about your target audience and can be particularly useful for larger companies that have wide customer bases. For instance, if you run an online clothing retailer, you can use data from your customer base to determine what accessories and items they most prefer, making it easier to create content around these items.

Don’t Rely On Outdated Techniques

As we mentioned above, the digital marketing world is constantly evolving and new trends are emerging all the time. It’s important to stay on top of these new trends, and not rely on old techniques that are no longer relevant or helpful. For example, lead magnets were very popular a few years ago, but many businesses have stopped using them due to their lack of effectiveness. The key is to stay informed on what’s working and what’s not. This will help you avoid falling into the trap of assuming that outdated techniques will magically come back into fashion. To stay up to date on what is happening in the digital world, you can:

• Read Industry-Related Blogs – Blogs are a great way to stay up to date on the latest marketing trends and strategies. They’re also a great way to share your company’s knowledge and expertise with the wider community. You can also look at popular marketing websites and magazines for information.
• Join Digital Marketing Groups – There are many digital marketing groups you can join, both online and in-person, where you can network with other marketers and learn from their experiences. You can also use these groups to ask questions and get advice on current issues you’re facing.
• Stay Informed on Industry Events – You should also make sure to stay informed on upcoming events and conferences related to digital marketing. Attending these events will allow you to network with industry leaders and learn from their experiences. It’s also a great opportunity to promote your business and get your name out there.

Do Use Paid Advertising

Paid advertising is a great way to reach your target audience quickly. Whether you decide to use social media ads, Google AdWords, or other similar options, paid advertising allows you to target your ads to people who are likely to be interested in your products and services. This allows you to create highly targeted ads that are much more likely to resonate with your target customers. Paid ads can be a great way to get your business off the ground, and they’re usually fairly inexpensive compared to many other digital marketing strategies. When creating paid ads, make sure to follow these tips:

• Create a Consistent Message – Your paid ads should all have the same message. You can do this by creating an ad copy template that you can use for each of your ads.
• Find the Right Ads for Your Business – There are many different types of ads you can use for your paid campaigns, including display ads, video ads, and search engine ads. Find the ones that best suit your business.
• Track Your Ads and Improve – When you start running paid ads, make sure to track them so you can determine which ones are working best for your business. Then, make changes to the ones that aren’t working as well, so you can increase your return on investment.

Don’t Only Focus on Paid Ads

While paid ads are a great way to get your business started and reach new customers, they shouldn’t be the only thing you focus on. You also want to make sure you’re creating high-quality content that is helpful to your target audience and engaging them on the channels they prefer to use. This can help you to build a strong following, who will be much more likely to buy from you when the time comes. There are many ways you can engage your target audience on their preferred communication channels, including:

• Create and Share Content – You should be creating new content regularly, both on your website and on social media. This can include blog posts, images, videos, and more. It’s also important to share other related content created by other people in your industry.
• Join and Grow Online Communities – There are many online communities you can join and grow to reach more of your target audience. These can include Reddit, Facebook groups, and more.
• Host Live Events – You can also host live events, such as webinars, seminars, and other gatherings, where you can engage with your target audience in real-time.

DO Use Video Marketing

Video marketing is one of the most popular marketing strategies available. It’s a great way to engage your target audience and show them who you are and what your business is all about. It can be used in many different ways, including content marketing, paid advertising, and more. It’s important to remember that video marketing shouldn’t just be about you or your business. It should also be focused on helping your audience. When creating video content, make sure to follow these tips:

• Think About Your Audience – Before you start creating your video content, you should think about your audience and what they want to know. This will help you to create more effective videos.
• Keep Your Videos Short – You don’t want to overdo it with your videos. A few short and to-the-point videos are much better than one long and drawn-out video.
• Use Different Types of Video – You don’t have to only create long-form videos. There are many different types of videos you can use for your marketing, including product walkthroughs, interviews, and more.

DON’T Forget About Blogging

Blogging is one of the oldest digital marketing techniques, but it’s just as effective today as it ever was. By regularly publishing blog posts, you can establish authority in your industry and reach a wide audience. You can also use your blog as a way to drive traffic to your website and other social media channels. The best way to use your blog is to create evergreen content that is relevant and helpful to your target audience. This way, it will continue to drive traffic and generate revenue for years to come.

Digital marketing is a constantly changing game, and it’s important to stay on top of the trends to reach your audience. Marketing tools are how marketers accomplish tasks and meet goals. There are thousands of digital marketing tools available, but not all of them are useful for every marketer. You need only the best digital marketing tools to help you create content, measure performance, optimize visibility, and much more. The right marketing tools can help you save time and money while simultaneously creating a more effective campaign. Before you dive into researching which tools will work best for your company, take a look at our list of indispensable digital marketing tools that every marketer needs in their arsenal.

Google Analytics

Google Analytics is one of the most important digital marketing tools for measuring your marketing efforts and discovering which strategies are working and which aren’t. This powerful analytics tool allows you to track user behavior from start to finish, so you can see where visitors are dropping off and what they’re clicking. It will also give you an idea of which devices are being used to access your content. This information is useful for making strategic marketing decisions and improving customer experience, so you can make sure your website is easy to navigate and find what they’re looking for. Google Analytics is free to use, and the tool’s simple interface makes it easy to set up and start using right away.

SEO tools

If you’re looking to increase your website’s organic search results, you need SEO tools. Depending on how your industry’s search engine algorithms work, SEO can be your best friend or your worst enemy. There are several SEO tools available to help improve your website’s search engine ranking. Some of the most common SEO tools include Keyword research tools, content optimization tools, social media management tools, backlink checkers, and search engine crawlers. Keyword research tools are used to determine which search terms your audience is typing into search engines. These tools allow you to see which terms have the highest search volume, how many total searches those terms receive, and what the estimated cost per click is for those terms. This information is useful for discovering new topics to write about, targeting high-value keywords, and selecting the right platform for your content. Keyword research tools include Google AdWords Keyword Planner, SEMrush, and Keyword Tool.

Content Marketing Tools

As marketers, we know that content is king. People are drawn to companies that create high-quality content that solves problems, educates, and entertains. But creating content isn’t easy. It takes time, effort, and a lot of creativity. That’s where content marketing tools come in. These tools can help with everything from ideation and research to publishing and distribution. There are hundreds of content marketing tools available today, but these are the ones that every marketer needs in their toolkit:

• Blogging Tools: Blogging is the primary content marketing strategy for many companies. Blogging tools can help you create content more efficiently and easily. These include WordPress, Medium, and Blogspot.
• Content Management Systems (CMS): CMS tools allow you to create and manage your website’s content easily. They also provide you with an overview of your website’s performance and what content needs more attention. CMS tools include WordPress, Wix, Squarespace, Hubspot, and more.

Advertising & Measurement Tools

Advertising is an essential part of any marketing campaign, but without the right tools, it can be difficult to accurately measure return on investment (ROI). You don’t want to waste money on ads that don’t bring new customers. You want to spend your money on effective ads. Tools will help you measure the effectiveness of your ads, so you can make changes to improve performance. These tools include Google AdWords, Facebook, and AdRoll. Google AdWords is an excellent tool for creating and managing your ad campaigns. This tool allows you to create various ad campaigns based on different targeting criteria, such as location, device, search terms, and more. You can also choose from several different ad types, such as text ads, search ads, shopping ads, and video ads.

Summary

Digital marketing tools are essential for any modern marketer. These tools can help you create content, manage social media, drive traffic, measure performance, and much more. With so many marketing tools available, it can be difficult to know which ones are best for your company. Before you dive into researching which tools will work best for you, take a look at our list of indispensable digital marketing tools that every marketer needs in their arsenal.

In today’s world, almost every business needs to have a digital marketing strategy in place. After all, the internet has grown to become one of the most popular places to advertise your products or services. Luckily, with so many businesses using it to their advantage, you won’t have to look very hard to find helpful tips on how you can use digital marketing to help grow your eCommerce business. This section will walk you through the basics of digital marketing for eCommerce and why it’s an essential part of any growth plan.

Why Does Digital Marketing Matter for eCommerce?

Simply put, digital marketing is the process of marketing your products or services online. Many people now turn to the internet to discover new products, learn about different brands, or even buy items they need. By using digital marketing, you can capitalize on this growing trend and reach a wider audience, especially if you are running an eCommerce business. With the right digital marketing strategy in place, you can reach new customers, increase brand awareness, boost sales, and even improve customer satisfaction. The great thing about digital marketing is that it’s accessible to any business, regardless of size. You don’t necessarily need a huge budget to get started, either. Digital marketing strategies are relatively affordable and can earn you a significant return on your investment. You can also use these strategies to test new or untested channels so you can find the best way to grow your business.

How Does Digital Marketing Help eCommerce Businesses?

There are several ways in which digital marketing can help eCommerce businesses. Digital marketing can increase brand awareness by helping your business get more attention online. In fact, according to Forrester, approximately 90% of customers conduct online research before making a purchase. This means that your customers are already browsing the internet for products or services that you offer. To reach them, you’ll need to make sure that people can find your website and your brand. By investing in digital marketing, you can make sure that your business is more visible and that your brand is found across different channels. This can also help you increase your website traffic, which can result in more sales. Digital marketing can also help you attract a wider audience. If you’re trying to appeal to a global audience, digital marketing is a great way to reach people across the world. Some of the most popular channels for digital marketing are social media sites, search engines, and email marketing. These channels allow you to create content that resonates with your target audience. You can even use flexible tools like email marketing to create personalized campaigns that speak to different groups of people.

Which Channels Are Most Effective for Digital Marketing?

There are many different channels that you can use for digital marketing. The trick is to make sure that you’re using the platforms that best suit your business. You can also combine channels to help improve your results. Here are some of the most popular channels for digital marketing.

• Social Media – Social media is one of the most popular channels for digital marketing. It can help you increase brand awareness and reach a wider audience. It’s also a great way to interact with customers, receive feedback, and answer any questions that they may have.
• Search Engine Marketing – As the name suggests, search engine marketing involves optimizing your website and content so they show up in search engine results. You can optimize your content to appear near the top of search engine listings, which can help you appeal to new customers.
• Email Marketing – Email marketing is one of the most effective channels for digital marketing. It can help you keep in touch with past customers and reach new ones. With the right email marketing strategy in place, you can create an email campaign that will appeal to your audience and convince them to buy from you.

How to Determine the Right Channel for your eCommerce Business?

If you’re new to digital marketing, you may not know where to start. The good news is that you can choose which channels to invest in. You can also try several strategies to find out which one works best for your business. The first step is to determine which channels your target audience likes to use. You can do this by conducting some research or by asking your existing customers what channels they prefer. Once you have this information, you can start to decide which channels to invest your time and money in. Many business owners like to start with their website. Once your website is up and running, you can start to reach out to potential customers and encourage them to buy from you. You can also use your website to generate leads, collect email addresses, and sell products. If you’re looking for more people to visit your website, try creating content that people want to read. This can include blog posts, infographics, or even videos. You can then publish your content across social media and other channels, along with a link back to your website.

Summary

Digital marketing can help any business, no matter the size or industry. It’s an affordable strategy that can help you boost brand awareness and reach new customers. There are many different channels that you can use for digital marketing, and you can even combine them for better results. Start by determining which channels your target audience likes to use, and then select the best ones for your business. Once your digital marketing strategy is in place, you can start reaching new customers and growing your eCommerce business.