Branding Guide

Brands don’t just sell products. They help consumers know, like, and trust your business. A strong brand can help you stand out from the crowd and drive sales. Let’s take a look at what branding is, why it matters, and how to build a strong brand for your business.

What is Branding?

Branding is one of the most important marketing activities you can do. There are many definitions of branding out there, but we’ll boil it down to two things: Branding is what consumers think about when they see or hear your business name. And branding is the set of actions you take to create those associations. Branding doesn’t just happen. Companies and products are not automatically associated with positive feelings. They have to earn those associations over time, usually through consistent and strategic marketing efforts. That’s why branding is an ongoing process, not a one-off activity.

Why is Branding Important?

No one buys a product; they buy an experience. Products are just containers for the experiences they provide. Think about what you’re looking for when you shop. You’re not buying a toaster. You’re buying some warm, delicious toast in the morning. You’re buying the feeling you get from having a nice breakfast with your family. Now think about how you shop. You’re not going to pick the cheapest toaster on the shelf. You’ll likely be drawn to one that you feel fits your needs, lifestyle, and budget. In other words, you’ll buy the toaster that is the best fit for you. Your experiences with the toaster will be determined by the quality of the toaster you buy. Branding is about making sure your toaster is the one that gets picked off the shelf. It’s about making sure the experience associated with your product or service is the one that consumers want. Branding is the practice of creating, communicating and managing the overall image and reputation of your business.

How to Build a Strong Brand?

Creating a strong brand is both an art and a science. There’s no one-size-fits-all approach to creating a brand, but there are certain best practices you can follow to get you on the right track. Here are a few things you can do to start building a strong brand: Branding Strategy First thing’s first. Before you start designing logos or creating new marketing materials, you need to figure out what your brand will look like. What are the core values and personality of your business? What do you want your customers to think when they see your brand? Creating a Branding Plan Once you know what your brand will look like, create a branding plan. A branding plan is nothing more than a written description of what your brand is and what you want it to do. It should include the vision for your brand, the target audience, how your brand is different from the competition, and how you are going to achieve success with your brand. Creating Logo and Visual Identity Once you have a general idea of what you want your brand to look like, you should start creating a visual identity. The visual identity is comprised of your logo and colors. The logo is the visual symbol of your brand. Creating Copy and Content Once you have a general idea of what your logo and visual identity will be, you should start creating your core messaging. The core messaging is the verbal embodiment of your brand. It can include slogans, product descriptions, mission statements, etc. Creating a Strategic Marketing Plan Once you have a brand that is on track to success, you should create a strategic marketing plan to drive success. The strategic marketing plan should include things like brand goals, marketing objectives, target audience, budget, and key activities.

Establishing a Unique Voice and Tone

A strong brand has a unique voice and tone. What does that mean? It means that your brand has a distinct personality that sets it apart from the competition. You want your brand to be relatable and likable, but at the same time stand out from the crowd. When establishing the voice and tone of your brand, think about these things. Who is your brand’s target audience? What do they value? What are their interests, lifestyles, and concerns? What differentiates your brand from the competition? What are your brand values? What do they represent? What emotions do you want your brand to evoke? What is the personality of your brand?

Creating an Emotional Connection

A strong brand creates an emotional connection with your customers. You want your brand to be relatable, likable, and trustworthy. You want your customers to feel like they can relate to your brand. You want them to like your brand and the products or services it offers. You want the brand to represent something they value, and something that evokes positive emotions. The more positive emotions your brand can evoke, the more likely customers are to buy from you. To start creating an emotional connection with your customers, ask yourself these questions. What do your customers care about? What problems do your products solve? What benefits do your products provide? What makes your brand different from the competition? What are the core values of your brand? What are your brand values? What emotions do you want customers to associate with your brand?

Defining Your Unique Selling Proposition

The unique selling proposition, or USP, is a special benefit that your product or service offers that no other product or service does. It’s the one thing that sets you apart from the competition. It’s your unique selling proposition. Essentially, it’s the promise that you make to your customers about why they should buy from you and not your competitors. Once you have established what makes your brand unique, you need to make that information clear to your customers. How? By consistently communicating your USP through your branding efforts. Every piece of marketing you do should include your USP. Your website, social media channels, emails, printed materials and more should all be focused on making your USP clear.

Summary

Branding is an important marketing activity that companies and brands use to create an image and connection with customers. It’s important to invest time and effort into branding, as it will help you stand out from the competition and drive more sales. To start building a strong brand, you’ll need to create a branding strategy, create a branding plan, create a logo and visual identity, create copy and content, and create a strategic marketing plan. Once you create a strong brand, you’ll be able to create an emotional connection with customers, attract new customers, and drive more sales.

Developing your brand identity is one of the most challenging, but essential, parts of launching a new business. It’s also something that many small businesses tend to overlook or ignore until it’s too late. Whether you’re planning on launching a new product and need to create an accompanying brand identity, or you just want to get ahead of the game by creating a set of standards for yourself moving forward, developing a strong brand identity is key. Without a clear brand identity to tie everything together, it can be difficult for customers to understand what your business stands for and what they should expect from future interactions with you. This section will introduce you to the importance of branding and elaborate on the elements of a strong brand identity.

Why Is Developing a Strong Brand Identity Important?

Brand recognition is the backbone of any successful business venture. It’s the process of getting your products and/or services into the public consciousness so that customers can recognize and identify with them. If your products and/or services are easily identifiable, it will be easier for customers to navigate their decision-making process and choose your products over your competitors. A strong brand identity allows you to connect the needs of your customer base with the solutions you provide. If you’ve invested time and energy into developing an easily recognizable brand identity, it will be easier to get your products and/or services in front of the right people.

Defining Your Brand’s Voice and Vision

Now that we’ve gone over why developing a strong brand identity is important, it’s time to dive into the details of how to develop one. The first step in the branding process is to define your brand’s voice and vision. Once you’ve created a strong visual brand identity, the next step is to adjust your language to match. Your brand’s voice and vision are all about tying your core values to the tone of your brand. It’s about making sure that your customers can recognize the consistency between your written communications and the product or service they receive.

Defining the Core Elements of Your Brand Identity

The next step in the branding process is to define the core elements of your brand identity. Three key components make up a strong brand identity. They are:

• Logo – Your logo is the visual representation of your brand. It ties everything together by creating an easily recognizable image that ties back to the core elements of your brand identity. Your logo should be unique enough to stand out from the rest, but it should also tie back to your core values and the reason you decided to get into the business you are in today.
• Color Palette – Color can have a drastic effect on human emotions and feelings. It can also help tie your brand together by giving each piece of your marketing a signature look. Keep in mind that you don’t want to choose colorful colors that are too flashy or “childish”. You want colors that match the type of brand you are trying to create.
• Brand Promise – A brand promise is a clear statement that details what your business is all about. Customers should be able to read your brand promise and understand how it relates to their lives and the challenges they’re facing. It’s the statement that ties all of the core elements of your brand together and communicates the value of your products and/or services provided.

How to Pick the Right Color for Your Brand

Once you’ve selected the core elements of your brand identity, it’s time to start choosing the right color for your brand. The color palette of your brand is a crucial element of your branding strategy and will have a direct impact on your bottom line. The right color palette will create positive associations that encourage customers to buy, while the wrong colors can cause people to avoid your brand altogether. Remember that color is a very subjective topic. What one person loves, another person can hate. It’s important to keep this in mind when deciding on the colors for your brand. There are a few different ways you can select the right colors for your brand identity. You can poll your customers and see what colors they prefer. You can work with a branding specialist to create a color selection based on your core values. You can also create your brand identity with a trending color palette in mind.

How to Choose the Right Font for Your Brand

The font of your brand is the next aspect of your brand identity you’ll want to decide on. The font you choose can communicate a lot about your brand, so it’s important to choose wisely. The font you choose should match the tone of your brand voice and be consistent with the visual elements of your brand identity. It should also be legible, easy to read, and appropriate for the type of content you’re creating. You have a few different options for the font of your brand. You can select a standard font, such as Helvetica, that doesn’t have any special meaning. Alternatively, you can select a font that has a special meaning for you. How you select the font for your brand is completely up to you. Just make sure that it matches the rest of the core elements of your brand identity.

How to Find the Right Logo for Your Business

Now that you’ve selected the right color palette and font for your brand, it’s time to find the right logo for your business. You’ll want to create a logo that is memorable, flexible, and easily identifiable. There are a few different ways you can go about creating the right logo for your business. You can hire a professional to create a logo for you. You can also try your hand at designing it yourself using various online logo creator tools. Whatever route you decide to go with, make sure that your logo is easily identifiable. It should be easy to recognize even when it’s shrunk down to a small size. It also needs to match the core elements of your brand identity and be consistent with the rest of your branding strategy.

Summary

Now that you’ve gone through the branding process, you should have a better understanding of the importance of developing a strong brand identity. A brand identity is the foundation of your business, and it helps you stand out from the competition by creating a unique and recognizable image for your company.

When it comes to customer loyalty, some brands are more fortunate than others. Some have customers who eagerly anticipate new products, rush to buy them, and evangelize their brand to their friends. Others… don’t. The prevalence of fast-fashion and e-commerce has made it easier than ever for consumers to move on from one brand to the next in a matter of weeks or even days. That said, building brand loyalty isn’t something that happens overnight. It’s a process that requires time and effort on the part of the company and its customers alike. But once you begin developing brand loyalty as part of your marketing strategy, things get easier and more rewarding for both you and your customers.

What is Brand Loyalty?

Brand loyalty is the quality of a relationship in which customers consistently choose to buy from a specific brand over others, even when the price or quality is not necessarily better. This can happen for a variety of reasons, including convenience, familiarity, and positive past experiences with the brand. Different brands have different levels of brand loyalty. Some have customers who are absolutely devoted to them, refusing to buy from any other company, even if that means paying a premium to do so. Others have people who might buy from them once or twice, but then quickly move on to try something new. Loyal customers are invaluable. They’re less price-sensitive, more likely to share their positive experiences with friends, and less susceptible to sudden fads, making them a fantastic investment for brands.

How to Develop Brand Loyalty

Having a loyal customer base is every brand owner’s dream, but it’s not something that happens overnight. It’s a process that requires time and effort on the part of the company and its customers alike. That said, the payoff is well worth it, as brands that cultivate loyalty enjoy a variety of benefits, including higher sales, lower employee turnover, and even positive word of mouth from customers’ friends. To develop brand loyalty, it’s important to ask yourself a few questions first. What do you want your brand to stand for? Who is your target audience? What problems do you want to solve for your customers? Answering these questions will help you develop a clear strategy for cultivating brand loyalty. Here are some simple steps you can follow to get started.

Establish Transparency and Commitment

Brand loyalty is not something that happens overnight. It takes years of consistent effort on the part of both the company and its customers to cultivate. For customers to develop a sense of trust in your brand, they need to know that they can rely on you. One of the best ways to demonstrate this is by being transparent with your customers. If you make the decision to create a product that doesn’t work the way it should, communicate this decision with your customers. If you decide to make a change to your products, let them know. If you’re having issues with suppliers or financing, share that with your customers as well. By being transparent and open with your customers, you are establishing a sense of commitment to them that will go a long way toward fostering loyalty.

Provide Value with Continuous Customer Engagement

Building brand loyalty is something that happens over time. It doesn’t happen overnight. While you’ll always want to strive for short-term gains, it’s important to also keep an eye on the prize. There are a few ways to do this as a brand.

• Regularly offer discounts or coupons to your customers
• Provide free content to your audience
• Keep your customers informed with company news or announcements
• Invest in customer service

These strategies don’t cost you anything, but they go a long way toward building loyalty. When customers feel like they’re getting something out of their relationship with your brand, they become more invested in it, and are more likely to become loyal customers.

Create a Compelling Experience

While some of these other strategies take time to truly take effect, offering a compelling experience can help you develop brand loyalty from day one. A compelling experience is one that meets the needs of your target audience, uses quality products and services, and provides a positive, memorable experience for customers. For example, if your brand specializes in clothing, you can offer in-store tailoring or alterations for free or discounted rates. If you specialize in footwear, you can provide a shoe-shining service at the point of sale. When you’re delivering a positive experience, you’re creating brand loyalty at the same time. Customers who have a positive experience with your brand are less likely to shop around for a cheaper alternative or change brands when the time comes. They’re also more likely to share their positive experience with friends, which can help you reach new audiences.

Offer Exclusive Benefits for Registered Users

If you’re already offering some benefits to customers who shop with you, that’s great. You’re on the right track toward cultivating brand loyalty. If you’re not, you should be. One of the best ways to cultivate brand loyalty is to offer exclusive benefits for registered users. There are many ways to do this, including offering early access to sales, discounts or coupons, free shipping, exclusive access to special product lines, or even exclusive content. The key here is to give customers a reason to create an account with your brand. When they have a vested interest in your brand and the services you offer, they’re less likely to shop around and more likely to become loyal customers.

Summary

Branding is an essential part of any business strategy. It’s how you present your company to the world and it’s what makes you different from your competitors. Branding also has a significant role to play when it comes to cultivating brand loyalty. To develop brand loyalty, it’s important to ask yourself several key questions, including what you want your brand to stand for, who your target audience is, what problems you want to solve for your customers, and how you can create a compelling experience for them. It’s also important to establish transparency and commitment, provide value with continuous customer engagement, create a compelling experience, and offer exclusive benefits for registered users.

With the countless opportunities to stand out and the constant noise of competition, how do you set yourself above the crowd? The answer is brand positioning. It’s a simple concept that takes time to master. If you want your brand to stand out positively, you need to build a brand positioning strategy that helps you stand out from the rest. Your brand’s identity will help your customers see you as something more than just another business selling similar products. This also helps you establish yourself as an authority on your niche, making it easier for potential customers to know why they should choose your brand over competitors. Here are some quick tips on how to begin building a solid foundation for your brand positioning strategy and what it can do for your business.

What is Brand Positioning?

Brand positioning is the image or perception your brand creates and holds in the minds of your customers. It’s the single sentence that describes your brand and what makes you unique. It’s the foundation of every marketing strategy you follow and will help you attract your ideal customers. You can think of it as the shelf your product sits on in the grocery store. If you want to sell more than just tomato sauce, you have to decide where it belongs on the shelf. You can’t just throw it anywhere—it needs to go in the right place so customers can easily spot it. You can’t just choose a random spot on the shelf, though. You need to consider who your customers are and what they want from your brand. This is where brand positioning comes in handy.

Defining your brand’s identity

The first step in creating a brand positioning strategy is to define your brand’s identity. This is the core concept that describes your brand in the simplest way possible. It’s what makes your brand stand out from competitors and sets you up for success. Let’s say you own a brand that sells unique soccer cleats. Your core concept could be “Supporting athletes through sport.” This means that your brand stands for supporting athletes and their sports through your product. With this in mind, your customer will know that your brand is more than just a place to buy cleats. They’ll also understand how your product benefits athletes, making it easier for them to choose your brand over the rest.

3 Steps to Build Your Brand Positioning

There are many different ways to create a brand positioning strategy, but these three simple steps will help you get started on the right path.

What is a Brand Positioning Strategy?

A brand positioning strategy is the foundation of all your marketing efforts. It’s your unique selling proposition. It’s what makes your brand different from competitors. With a brand positioning strategy, you decide what makes your brand special and how you want to present it to the world. This helps you stand out from the competition and establishes you as an authority in your niche. It helps you create a consistent image that customers will associate with your brand and its products. It also makes it easier to attract new customers and keep existing ones coming back for more. Your brand positioning strategy should be simple. It shouldn’t take more than a few seconds to explain what you do and why your brand is special. It’s important to make sure that your strategy isn’t too broad or too narrow. It should be specific enough to set you apart from the competition without seeming too specific to appeal to a large audience.

How Does a Strong Brand Positioning Help?

Brand positioning helps you build trust with your customers. Once your customers know and understand your brand positioning strategy, they’ll know what to expect from your products. It’s easier to build brand recognition this way, which can help you increase sales and earn customer loyalty. You’ll also find it easier to attract new customers with a solid brand positioning strategy. Customers who don’t know your brand will be more likely to buy from you if they understand what you do and why they need your products. A strong brand positioning strategy can help you find your target audience and set you apart from the rest. It can also increase your brand visibility, making it easier to get found online and build connections with influencers.

Summary

Brand positioning can be tricky—especially if you don’t have any experience in marketing. Thankfully, there are several ways you can get started on creating your brand positioning strategy. Once you have a better idea of how brand positioning works, you’ll be able to create a strategy for your brand that sets you apart from the rest. This will help you build trust with customers and attract more people to your brand. Now that you understand what brand positioning is and how it can help your business, it’s time to get started on building your strategy. It takes time to create a strong brand positioning, but it’s worth the effort in the end.

What’s your personal brand? What does that even mean, you ask? Personal branding is a strategy that helps individuals market themselves in the workplace and beyond. It’s about developing a unique and consistent identity to stand out from the crowd when job searching, networking or interviewing. So, what does it mean to build your personal brand? Let’s break it down. A personal brand is your professional identity—a combination of who you are, what you do and what you stand for. It’s an essential part of your career strategy because it enables you to communicate who you are as a professional to potential employers and work partners. When properly developed and maintained, a personal brand can help advance your career goals and open up new opportunities that might not have been available to you without one.

What’s the point of personal branding?

Personal branding is designed to help you market your skills and expertise to employers, clients and other key audiences. It’s a way to effectively communicate what you do, how you do it and what value you bring through your work. A strong personal brand will help you stand out from the crowd during job searches and career transitions. It’s easier to get noticed and get hired when you have a personal brand. Personal branding is also about establishing a name for yourself in your industry or in whatever other fields you’re interested in that you want to be known for. For example, you want to be known as the marketing expert, or the social media guru, or the yoga instructor with a specialty in helping senior citizens.

Build your brand and benefit your career

A strong personal brand can help you develop new career opportunities, get noticed by hiring managers and get promoted more quickly. When you’re more confident as a professional, you can also increase your chances of advancing your career goals. Your personal brand helps you stand out from the crowd and position yourself as a thought leader and expert in your field. When you develop a consistent personal brand, you’re able to effectively communicate who you are and what you do. You show hiring managers that you’re a valuable asset who’s worth hiring and people want to work with you. A strong personal brand will also help you get noticed when applying for jobs, interviewing for positions and networking with potential work partners. You’re also able to position yourself as a thought leader in your field and become an expert that people want to work with.

Define your personal brand

Your personal brand is the sum of your attributes, experience, skills, and areas of expertise. It’s how you want to be identified in your industry. Your goal is to be unique and memorable within your field. You want people to remember you and think, “Wow, she’s amazing!” To get started, it’s important to define what your brand is and also what it is not. What are the qualities you want to be identified as? What do you want your personal brand to represent? For example, let’s say you’re a digital marketing expert. You’ve got a great personality, are very enthusiastic and love to talk to people. Your goal is to build a recognizable brand that represents who you are as a digital marketing expert. So, what are the qualities that define your personal brand? You want to be known for being enthusiastic and excited about your field of work. You want to be known for being a great communicator and someone who can really connect with people. You want to be known for being knowledgeable and confident in your field. With these qualities in mind, you can start to create a brand that represents these attributes.

Develop relationships that build your brand

Your relationships are a key component of your personal brand. They can either help you build your brand or hinder it. Your relationships with clients, colleagues, employers, mentors and friends have a direct impact on your personal brand. A strong relationship with a client or colleague can lead to great things for your personal brand. For example, if you work with a client and they like your work, they might recommend you to others. That recommendation might even get you a new job or lead. Your relationships with colleagues or friends also can have a strong impact on your brand. You can build your brand by being helpful, friendly and generous with your connections. You can help colleagues by giving them advice and publishing your articles and insights that are helpful for your field.

Network constantly

Networking is a key component of personal branding. It’s about connecting with other people and building new relationships. It’s about going out of your way to help others and make yourself visible. Networking is an ongoing process. You don’t stop once you’ve built a few new connections. You need to continually put yourself out there and seek opportunities to interact with others. By networking and staying visible within your field, you have the chance to have your work featured in various publications and newsletters. You also have the chance to be interviewed and featured as an expert in your field.

Find ways to be featured on your own

One way to increase your personal branding is by writing articles or publishing your content. Writing articles is a great way to show off your expertise and showcase your knowledge in your field. However, you want to make sure you are consistent in your branding and positioning. So, if you’re a marketing expert, you might want to write articles about how to improve marketing for large businesses or for startups. You might want to write about how marketing is changing and what companies need to do to stay relevant in the industry. By consistently publishing your content, you’re able to further your expertise and brand yourself as a marketing expert. You also gain more credibility in your field and become more visible.

Summary

Personal branding is the process of creating a consistent and recognizable identity for yourself to build trust with your clients and prospective employers. Your brand is essentially a promise that you make to your customers or employers, and it can make the difference between getting hired or not. When you have a strong brand, you become more memorable and trustworthy to customers and employers, which will help you win more clients and get promoted more quickly.

Rebranding your company, brand or product is no easy feat. It’s a process that requires careful planning and strategic thinking to ensure you don’t alienate current customers while trying to attract new ones. To re-brand effectively, you need to create a compelling strategy, define the scope of your re-branding project and select the right people on your team who can offer different perspectives on the project. We know rebranding isn’t easy. But with the right tips, tricks and advice from people who have gone through it before, you’ll be well on your way to a brand new look in no time.

Step 1: Define your brand’s vision and goals

Before you jump into the nitty-gritty of your rebranding project, you first need to understand what your brand’s vision is, and what your core business goals are. Once you have these two things down, you’ll have a clear path to follow as you design, build and roll out your rebranding project. For your brand’s vision, think about the type of customers you want to attract and the type of culture you want your company to have. For your core goals, think about how your product or service helps your customers and what you want your business to be known for. For example, if one of your brand’s core goals is to be the top online education company in your industry, then your rebranding project might involve shifting your company’s branding from “regular online courses” to something more catchy like “edutainment”.

Step 2: Identify your brand’s unique selling proposition (USP)

The next step in the rebranding process is to find your brand’s unique selling proposition, or USP for short. For most companies, this is the main benefit or promise their product or service has to offer. It’s the one thing that differentiates you from your competitors and helps you stand out from the crowd. When it comes to rebranding, you can use your brand’s USP in multiple ways. First, it can help you create a detailed rebranding strategy by guiding you to the core message you want your new brand to communicate. Next, it can help you decide what type of design and branding style you want to go with. It can also help you narrow down which marketing channels will work best for your rebranding campaign.

Step 3: Understand your current brand identity

As you prepare to rebrand your company, you’ll first want to take a step back and understand your current brand identity. This includes everything from your logo and color scheme to your tone of voice and the way you communicate with customers. Rebranding isn’t just about changing your logo and a few colors. It’s about creating a new visual identity that fully reflects the goals and values of your brand. For starters, take an honest look at your current logo and branding materials. What message do they communicate? Do they accurately reflect what you do, or do they merely sound like a bunch of marketing mumbo jumbo? If the latter is true, you might want to consider rebranding sooner, rather than later.

Step 4: Select the right branding agency for your project

Once you’ve decided to rebrand, you’ll be wading through tons of branding agencies you can hire to help you with your rebranding project. Before you start comparing agencies and their services, you need to first decide what type of agency you want to hire. Most rebranding projects fall into one of three categories:

• Full rebrand: This type of project involves everything from creating a new logo and brand name to implementing a new color scheme and designing new packaging for your product or service.
• Partial rebrand: This type of project usually only involves the creation of a new logo and color scheme.
• Brand refresh: This type of project is for companies that want to refresh their current logo and color scheme but maintain the same fundamentals of their branding.

Step 5: Decide on a color palette and fonts

Once you’ve decided on the type of rebranding project you want to go with, you’ll need to decide on a color palette and fonts. This is where you start getting into the nitty-gritty of your project and deciding what type of image you want to portray to your customers. For your color palette, you’ll want to choose a few different colors that reflect the image you want your brand to portray. You can either choose a single primary color or a combination of 2-3 secondary colors that work well together. If you are unsure, some branding agencies will help you select a color palette that works best with your branding and business goals. For your fonts, you’ll also want to select a few different fonts that match your color palette and brand image. Keep in mind that you don’t have to use only one font on all your branding materials. But you do want to make sure that your fonts are cohesive enough to portray a consistent image.

Step 6: Confirm your rebranding scope and messaging platform

Once you’ve decided on the type of rebranding project you want to go with and narrowed down your color palette and fonts, you’ll want to confirm your rebranding scope and messaging platform. For your rebranding scope, you’ll want to make sure that you’ve included every part of your project. This includes things like deciding on your social media icons, creating a new email address, and creating a new web presence. Once you’ve confirmed your rebranding scope, you’ll want to decide on a messaging platform. Different rebranding projects will require different types of messaging platforms. For example, if you’re going with a full rebrand, you might want to create a new content strategy and brand voice to go with your new messaging platform.

Step 7: Roll out the rebranding process

Once you’ve confirmed your rebranding scope and messaging platform, you’re almost ready to roll out your rebranding project. Before you do, remember that rebranding isn’t a quick fix. It’s a strategic project that requires time and effort to be successful. To begin your rebranding project, you’ll want to decide on a rebranding launch strategy. You can either choose to rebrand in phases, or you can launch your rebranding project all at once. For brand launches that are all at once, you’ll want to include a rebranding strategy in the launch. This can include things like creating rebranding assets like a new logo, color scheme, and brand name. It can also include creating new marketing materials and refreshments for your customers. Once you’ve launched your rebranding project, you’ll want to track its progress and make sure that it’s headed in the right direction. Rebranding projects take time, so be patient and make sure you’re consistently updating your customers on your progress.