The Art of Data Driven Decision Making and Execution
Seek Sigma is a consulting group that helps companies and brands gain marketshare in the web and digital space. We strive for success through sound data insights and swift execution. Our core business philosophy is focused on targeting those who have an intent to purchase. Targets can include B2B lead generation, e-commerce acquisitions, opt-ins or brand awareness initiatives. We target the Where, the When and the How. We then provide a thoughtful and well-executed customer journey, from start to finish. All the while balancing budget and return on investment to full-fill overall business objectives.
Business Philosophy:
- Research & Identify – Determine traffic channel, keywords, location, relevance, time frame and reach. Utilize the 80/20 rule in order to prioritize focus and budgets.
- Design & Create – Build valuable and engaging evergreen content and resources that can last for decades. Create a content schedule and a rich archive to re-purpose topics and reach new audiences with the content.
- Convert & Measure – Record and measure conversion performance for improved optimization. Benchmark, measure and optimize campaigns for ongoing growth.
- Automate & Scale – Build an automatic and repeatable process to execute and grow brand initiatives. Verify key performance indicators and scale volume while maintaining ROI goals.