Monetization Guide

49 minute read time.

In a world of digital everything, the competition to stand out is increasing. To succeed, businesses need to find new sources of revenue other than selling goods or services. That’s where monetization strategies come in. They are a way for startups and small businesses to generate additional income without compromising their primary business objectives. Whether you’re an app developer, social media manager, or blogger, these tips will help you implement monetization strategies that work for your brand.

If you’ve ever run a lemonade stand or car wash, you know that it takes money to make money. In other words, you need cash upfront to launch your business — but how do you get it? Unless you have a trust fund, your best option is probably to monetize your products and services. That doesn’t mean what most people think it does — that you should sell out by making sleazy sales pitches. It means finding ways to charge people for the value they receive from what you create. Monetizing your business means more than just selling things at a markup; it’s about identifying the real value in what you produce and finding ways to get others to pay for it. Here are some suggestions on how to monetize your products and services. Find a niche and charge a premium price Starting a business is full of challenges. The most difficult one, though, is finding a niche that has demand and a way to charge a premium price. Think about what people have always needed and will always need — like food and drink, clothing, shelter, and transportation. You can also look at what’s newly available and in high demand, like cryptocurrency and online education. Finally, you can consider what’s frustrating about people’s lives and what they would be willing to pay someone to fix. For example, if you know a lot about how to get press coverage, the average journalist probably doesn’t know how to do it. Or, if you’re a great coder, maybe you can solve a problem for people who need websites but don’t know how to make them.

Create an anthology product and charge an up-front fee

When you sell an anthology product, you’re selling value, not just a book. You’re promising readers that they’ll get a lot of information and knowledge from the various contributors. Anthology products can be a great way to monetize your products and services if you have a lot of expertise or know-how to share. You can charge upfront for the anthology, or offer it as a paid membership, where readers pay a monthly fee to have access to the book. You might have to offer free samples or lower the price of the anthology if you’re selling it after the fact. Once you’ve created the anthology, you can also sell it as a subscription service. Many magazines and journals sell subscriptions, and you can do this with your book if people like it a lot.

Offer a subscription service

If you have a skill or knowledge base that’s always growing — like a service that teaches people how to drive traffic to their sites or a podcast with useful information — you might want to consider making it into a subscription service. Many content-based subscription services are done online, and it can be a great way to monetize your products and services. Your customers pay a monthly or yearly fee for access to your tools, notifications, and updates. You can also use subscription models offline. For example, if you have a business that relies on people coming in and out, you might want to offer a free subscription, like a free newspaper that comes out every week.

Build an email list and monetize it with ads

Email has become such a commodity in the marketing world that people have almost forgotten that it’s actually a type of advertising. With email, you can send targeted ads to people who have already expressed an interest in your products or services. You can build that list by having people sign up for your website or blog, or you can use paid advertising to collect emails from interested people. Once your list is established, you can use it to send ads to your customers. You can also sell your email list to advertisers who want to reach a specific demographic. Some people are apprehensive about using their email lists for advertising. However, if your list is made up of people who are already interested in your products or services, advertising to them can be very effective. And, if you follow CAN-SPAM guidelines, there’s no reason to worry about the legal implications.

Use affiliate partnerships

Affiliate marketing is when you promote other people’s products and get a commission for every sale you make. You can partner with companies that sell products related to your business and earn a percentage of the sales from traffic you send to their sites. Affiliate marketing is great for people who are experts in a specific field. If you know a lot about cryptocurrencies and their related products, like wallets, you could partner with a company that sells those products and earn a commission for every sale you send their way. Affiliate marketing can be complicated, though, so make sure you understand the terms of the agreement and have a way to track the sales you make.

Summary

Monetizing your products and services can be difficult, but it’s an important part of growing your business. You may have to try a few different ideas before you find one that works, but once you do, you’ll have the cash you need to invest in your business and make your products even better.

Getting started with content marketing can be a challenge for businesses. After all, if you’re creating blog posts and video content to share on your website and social media channels, are you also going to have to figure out how to get paid? Luckily, there are plenty of ways to monetize your content that won’t feel like another job. Once you understand the different monetization strategies available to your business, you’ll be able to identify which ones would work best for you. Here are ideas on how you can monetize your content and make more money as a result.

Paid Content

The most straightforward way to monetize your content is also the most traditional — charge for it. You might decide to charge a subscription fee to access premium content or charge for access to a digital course that teaches a particular skill. There are plenty of other ways to charge for the content you create, including pay-per-view, paid print subscriptions, or paid downloads. If your business is starting out or you have a smaller audience to work with, paid content is an easy way to make money right away. Just be sure to make the value of your content apparent. Charging for what looks like free content can be a turn-off for some customers, so make sure your paid offerings are worth the investment.

Sponsored Content

Sponsored content is a hybrid between traditional advertising and native advertising. Sponsored posts typically use editorial content to voice a company’s message. The key difference between sponsored content and standard advertising is that sponsored posts look like the rest of your content. When done well, sponsored posts can be great for readers who want to learn about a product or service and for businesses who want to increase brand awareness. Sponsored content is a win-win situation because it’s typically designed to be useful to readers while also promoting a product.

Freemium Content

If you’re not ready to start charging for your content, you can still make money by monetizing it with a freemium model. Providing useful content for free is great for building and growing an audience, but you can also offer a premium subscription or paid product that becomes available once a certain user threshold is reached. Freemium is a great way to build a sizeable audience with a limited budget. Try a mix of advertising and premium content to generate a little revenue while you build a large subscriber base with your free content.

Product Integration

Product integration can be a great way to monetize your content, and it’s most effective when done subtly. When you want to insert a product into your content but don’t want it to stand out, look for ways to weave it into your story naturally. If you’re reviewing a product for your blog, for example, and the product you’re reviewing happens to be a blender, don’t just say that you love the blender and give it five stars. Instead, use the blender to create a smoothie recipe and mention what other things you blend with your blender. And don’t forget to mention the name of the product and/or the company that makes it. Your readers will appreciate the shout-out, and the company you mention will likely be happy to pay you to put their product in the spotlight.

Co-Marketing and Partner Marketing

Co-marketing partnerships are great for increasing awareness of both your brand and the brands of your marketing partners. To make a co-marketing partnership work, you need to select another company who has a similar target audience and whose products or services are complementary to yours. For example, if you’re a fitness trainer who wants to market a protein shake, partnering with a protein shake manufacturer is a great way to increase brand awareness and reach a new audience. You can also partner with other businesses to create sponsored content. For example, if you’re a fashion blogger, you might partner with a clothing store to create a sponsored post featuring new fall fashions. The store pays you, and you promote their brand while still creating content that is relevant and valuable to your readers.

Lead Generation

Blogs, e-newsletters, and social media accounts are great places to generate leads for your business. You can do this by asking for information from your readers, such as their names and email addresses, at the appropriate times. When you want to collect an email address, make sure it’s for a legitimate reason. You don’t want to spam people or ask for information that doesn’t relate to your business. Instead, ask for email addresses when you’re publishing content that readers might want to reference again later. You can also ask for email addresses at the end of a blog post, or you can sign up readers for an email-based subscription or service.

Video Advertising

Advertising on video platforms can be a great way to increase brand awareness and generate new leads, but it’s not always easy to find advertisers who want to partner with your business. Blogs and social media accounts are also great places to host video advertisements. You can partner with an existing video advertising platform, or you can create your own by using a video hosting service and starting a YouTube channel.

Summary

Content monetization takes time, but it’s worth the effort. It’s important to diversify your income streams so you don’t fall victim to a single source of income that might disappear later. When it comes to content monetization, you’ll likely find that some strategies are more effective than others. Take the time to try different methods and figure out which ones work best for your business.

Tell People About Your Product

Before you start building your product and trying to figure out how to monetize it, one of the best ways to find out how to monetize it is to tell people about it. By finding aspects of your product that are valuable to people, you can start to develop ways to monetize that specific aspect. This will help you to narrow down your options and make it much easier for you to figure out how to monetize your product in the long run. You can start to tell people about your product even before you launch it. Create a landing page and start promoting it to people to see what they think of your idea. This will help you to find out if people are interested in your product, and it will also help you to get an idea of what they would like to see in it. This is a great way to get suggestions from potential customers, and it can help you to find out how to monetize your product.

Create a Freemium Model

One of the best ways to monetize your product is to implement what’s called a freemium model. A freemium model is when you offer your product for free, and you also integrate paid features. This is a great way to monetize your product because it provides value to people whether they pay for it or not. You can build your freemium model around a free product that has advertisements or a free product that offers limited functionality. Ads are a great way to monetize a free product because they provide value to people while also giving you a way to monetize your product. If your product has limited functionality, you can charge people for upgrades and new features that will improve the functionality of your product.

Add Paid Functionality

Another way to monetize your product is to focus on adding paid functionality to your product. For example, if you create a blogging platform, you can monetize that by adding functionality that allows people to monetize their blogs and make money. This is a great way to monetize your product because it caters to a specific niche and gives people exactly what they want. This can work for almost any type of product, but it’s important that your customers know that they don’t have to pay for your product if they don’t want to. You should never force people to pay for your product, but if you make it easy for them to pay for added functionality, you can make a lot of money from your product.

Make It a Paid Product

Another way to monetize your product is to make it a paid product from the get-go. This doesn’t mean that you have an inferior product that isn’t worth using; it just means that you charge people for it. Products such as tools, software, and even physical items like books or clothing can all be monetized as paid products. This is a great way to monetize your product because it provides value to people right away. Plus, if you charge a fair price, most people will be willing to pay for your product. You should make sure that your product is, indeed, worth the price you’re charging before you begin selling it as a paid product. This way, you’ll avoid having people leave bad reviews of your product because it isn’t worth the price you’re charging.

Create a Constant Stream of Income With Ads

Ads are a great way to monetize your product because they’re a consistent source of income that will continue to come in. You can place ads in a number of different places on your product, but the most common places are in the beginning or end of the user experience. This way, the ads aren’t interrupting people while they’re using your product. The important thing to remember about ads is to make sure that they aren’t too disruptive. You don’t want to annoy your users so much that they leave or uninstall your product. You also don’t want to have too many ads in one place either. This will cause people to ignore the ads too much, and they might not even notice them.

Summary

Monetizing your product can be easier than you might think. With the right knowledge and the ability to put that knowledge into practice, you’ll be able to figure out how to monetize your product in no time at all. Remember to start off by telling people about your product and getting their input on what they’d like to see in it. This will help you to narrow down your options and make it easier for you to figure out how to monetize your product.

As a blogger, your job is to produce content that you are passionate about. Your blog is essentially your workplace. However, being a blogger doesn’t pay the bills just yet. You need to find ways to monetize your blog so that it can become a source of income and not just an outlet for your creativity. This post will show you 10 ways to monetize your blog. The blogosphere is saturated with blogs covering every topic imaginable, making it difficult for new bloggers to stand out from the crowd. However, even in this environment, there are still many ways that you as a blogger can monetize your site and begin earning money from it rather than spending it on hosting and other services.

Display Ads

Display ads are images that are displayed in a grid format on your site and are often used to advertise products or services. These ads typically appear at the bottom of the page and sometimes on the sidebars of your website. A good way to monetize your blog is by placing display ads on your site. You can easily do this by signing up for a display advertising program. Like most ad programs, you’ll have to create an ad unit and then have the site owner place your ad code on the pages of your site. For example, if you run a travel blog, you might sign up to be an affiliate for a travel booking website. The travel booking site will likely have an ad program if they specialize in booking flights, hotels, or vacation packages.

Paid Collaborations

Many bloggers build lasting relationships with brands and companies they work with. If you’ve worked with a brand in the past, you may be able to work out a deal where they pay you to create content for them again. This could be writing a guest post on their blog or creating a video that they can use on their social media sites. If you’re able to find a brand that’s a good fit for your blog, you may be able to negotiate a payment rather than having to do the work for free. For example, if you’ve worked with a brand in the past and have a good relationship with them, see if they’d be interested in working together again. You may have to pitch them a few ideas and wait for them to respond, but if the idea is a good fit for the brand, you’ll likely be able to negotiate a payment for your work.

Sponsored Content

If you’ve built up an audience on your blog, you may be able to partner with brands that want to reach your readers in exchange for a one-time payment. As a blogger, you’re in a unique position. You have access to readers who are interested in a specific topic, and you have the power to reach them through your blog. This is a huge opportunity for brands who want to reach their readers but don’t have the budget to do so through more traditional methods. A popular way to monetize your blog through sponsored content is through something called native advertising. With native advertising, you write a post on your blog that is similar to your regular content but is paid advertisement that is disguised as regular content.

eBook/eCourse

One of the best ways to monetize your blog is by creating an eCourse or eBook. This is a great way to offer value to your readers, and it can also help you make money. You can sell your course on your blog or through an affiliate marketing website like ClickBank. Ebooks and courses can be on any topic, but they are most effective when they solve a problem for your readers. You can also create an online course that teaches readers a skill or something new.

Paid Events and Speaking Gigs

If you’re an expert in your field, you may be able to charge an hourly rate to speak at events, join pundit panels at events, or even host your events. A quick Google search will help you find out what the going rate is for paid events and speaking gigs in your field. You can also sign up to speak at events and join pundit panels that are held at universities. These events often have a small attendance fee and a simple entry process.

Sponsored Merchandise

If your blog has a large following, you may be able to partner with a merchandise company and get them to produce and sell your branded merchandise. For example, if you have a baking blog and have some amazing recipes, you might partner with a baking supply company to create a branded apron or cookie sheet. This is a great way to monetize your blog because the company will handle all of the manufacturing and shipping. You just need to create the designs for the products. This is a popular way for pop culture and internet celebrities to generate revenue from their blogs. You can also partner with companies that already have an established fan base to create and sell merchandise.

Summary

As you can see, there are a lot of ways to monetize your blog. The best way to find out what works for your blog is to try out a few of these methods and see which ones resonate with your readers. Keep in mind that it can take time to find the right way to monetize your blog. Once you find a method that works, though, you can begin to make money from your writing. With these 10 ways to monetize your blog, you’ll have plenty of options to choose from and begin earning money from your writing. Now it’s up to you to put these methods into action and start making money from your blog!

As an aspiring YouTuber, you might be wondering how to monetize your YouTube channel. After all, money is the ultimate goal of any business venture. As a creator, you have a unique opportunity with reaching such a large and eager audience. However, this also means that there are plenty of other people who are also trying to monetize their YouTube channels. There is stiff competition in any space, but it’s not impossible to succeed if you know what you’re doing. With so many creators out there making videos on similar topics, it can be difficult to stand out from the crowd and monetize your YouTube channel.

What You Need to Know Before Beginning

Before diving into how to monetize your YouTube channel, it’s important to first understand a few important things. First, not all channels are eligible to monetize. To monetize your YouTube channel, you must first apply to be an approved creator. The good news is that most channels will eventually become approved if they meet certain criteria. However, it can take some time. Additionally, there are some caveats to keep in mind while you’re waiting to become an approved creator. You can’t run any advertisements. This means you’ll have to find other ways to make money such as affiliate marketing or selling merchandise. Additionally, you can’t apply any copyright claims to your videos. Be cautious about copyright, and don’t use copyrighted material unless you have permission. If you meet these requirements, then you’re good to go, but it’s best to wait until you’re officially approved before trying to monetize your channel.

YouTube Partners and Sponsorships

When you’re just starting, it can be difficult to find reliable sponsors who are willing to work with you. However, as you begin to grow your audience and your channel, it’s easier to find sponsors and begin working with companies. Partnering with companies that sell products relevant to your channel is one of the best ways to monetize your YouTube channel. By clicking “Partner” at the top of your YouTube interface, you’ll be allowed to enter into a partnership with select brands. There are no guarantees when it comes to finding a sponsor, but it’s a good place to start. When you begin to work with sponsors, you’ll often be given information about where and how to display their brands. Be sure to follow these rules so that you don’t risk losing your partnership. You can also monetize your channel by creating and selling your merchandise. This is a great way to make money from your channel, but it’s also a good way to increase brand awareness and drive channel subscriptions.

Monetizing with Ads

By clicking “Creator” at the top of your YouTube interface, you’ll be allowed to begin monetizing your channel through ads. You’ll first need to choose which ad network you’d like to work with. Once you’ve selected your network, you’ll need to follow a few steps to get set up. You’ll first need to create an ad and select the type of ad you want to run. There are several different types of ads you can choose from such as skippable, non-skippable, or overlay ads. Next, you’ll need to set your budget and target audience. Once you’ve selected these details, you’ll be able to begin running ads on your videos immediately. Each ad network will have its pricing, so you’ll need to select a network and then review the cost of running ads on your videos. The best way to maximize your ads is to create high-quality and engaging content that draws attention.

Monetizing with Merchandise

Another way to make money from your YouTube channel is to sell merchandise. Many YouTubers earn a significant amount of revenue from selling merchandise. You can make your T-shirts, hats, or even create other merchandise. Alternatively, you can also join an affiliate program that allows you to sell merchandise from other brands. You can join affiliate programs related to your channel topic, or you can find a wide variety of products that you can link to. This is a great way to earn passive income while you’re away from your computer. You can also host a crowdfunding campaign to help fund your channel and build hype around a new video series. You can choose a platform like Kickstarter or Indiegogo and set a goal. This can help you to engage your audience and build hype around a new series or video. If you have a large enough audience, you can even launch your merchandise store where you can sell branded merchandise. This is a great way to earn more revenue from your channel and ensure that you keep a consistent flow of income.

Summary

As an aspiring YouTuber, you might be wondering how to monetize your YouTube channel. There are several different ways to do this, and you can even sell your merchandise. The best way to maximize your earnings is to create high-quality content that draws attention and ad revenue. By clicking “Partner” at the top of your YouTube interface, you’ll be able to begin working with brands and find reliable sponsors. Additionally, you can also join an affiliate program and sell merchandise from other brands. With so many options available to you, it’s easy to maximize your channel and begin earning money from your content.

New apps are being created every day and the competition is fierce. There are now over one million apps available on Google Play alone, making it more important than ever to stand out from the crowd and drive user retention. The monetization of an app is critical to its success, especially when you’re trying to recoup your initial development costs as quickly as possible. If you’ve got a great idea for an app but aren’t sure how to monetize it, you’ve come to the right place! This section covers everything you need to know about monetizing your app and how to get started today.

What is App Monetization?

App monetization is the process of generating revenue through the distribution of apps. It is a critical part of the app development process and is something that all app entrepreneurs should understand if they plan on launching their idea and turning it into a successful business. App monetization strategies vary from app to app and from developer to developer. But no matter what method you choose to pursue, one thing is certain – you need a clear understanding of how to make money with your app and how to plan for the long-term success of your app business.

Why is app monetization important?

The primary goal of any app monetization strategy is to generate revenue and provide long-term value to the developer. While generating revenue is key, it’s also important to understand the lifecycle of your app and how it will affect your ability to generate revenue and profit from your app. There are three main considerations related to the lifecycle of your app: the app’s demand (the number of users using the app), the app’s retention rate (the number of users returning to the app), and the app’s retention duration (the amount of time each user continues to use the app).

What are the most common ways to monetize apps?

  • Paid Apps: Paid apps are priced at a one-time cost, meaning users will pay a set amount upfront to download the app regardless of their frequency of use. If you decide to employ a paid app monetization strategy, you’ll need to be sure to include a price that is high enough to cover your development costs and generate a profit.
  • Freemium Apps: Freemium apps are free to download but include in-app purchases (IAPs) that generate revenue for the developer. Most freemium apps employ a “freemium with a catch” model, requiring users to complete certain actions before they unlock premium features or content.
  • Free-to-Play Games (FFP Games): FFP games generate revenue by enticing players to make in-app purchases. The purchase model of an FFP game is critical to its success and often includes cosmetic items, power-ups, and/or extra lives.
  • In-App Advertising: In-app advertising is an ad network that places ads inside your app and offers a revenue share model. In most cases, you’ll receive 70% of the ad revenue, with the remaining 30% going to the ad network responsible for placing the ads. Keep in mind that user retention is critical to the success of your app monetization strategy. Users who aren’t engaged in your app will likely ignore or delete your ads.
  • Video Game Marketing Strategy: If you’re developing a video game app, you’ll want to consider the importance of your marketing efforts. You’ll also want to consider how your marketing strategy will affect your app’s lifecycle. Be sure to include your marketing strategy in your business plan.

In-App Advertising

If you’re looking for an easy way to generate revenue from your app, in-app advertising is a great option. In-app advertising is incredibly easy to implement and can be used to monetize a range of different app types and categories. If you’re looking to add advertisements to your app, you’ll want to consider the type of ad network you decide to work with. The most common ad networks include:

  • Mobile Ad networks: Mobile ad networks specialize in in-app advertising, making them the perfect partner for app monetization.
  • Native Ad networks: Native ad networks typically work with specific types of apps, such as gaming apps.
  • Desktop Ad networks: Desktop ad networks are a common choice for apps that are primarily used on a desktop computer.

Freemium Apps

A freemium app monetization strategy is a great option if you’re looking to generate revenue from your app without asking users to pay a one-time cost up-front. With a freemium app, you’ll want to make sure you’ve got a strong exit strategy in place. This means you’ve got a clear plan for transitioning users from the free version of your app to the paid version. Freemium apps typically employ some sort of paywall after a certain amount of time or number of uses. You’ll want to select a paywall that is challenging enough to compel users to pay for access to the app’s premium features, but not so challenging that it causes users to give up and delete your app.

Free-to-Play Games (FFP Games)

Free-to-play games are one of the most well-known app monetization models. You’ll want to be sure to select a game type that will generate enough revenue to recoup your development costs and generate a profit. Depending on the type of game you select, you may need to consider how your game will generate revenue. You can do this in a variety of ways, including

  • In-game advertising: In-game advertisements are a great way to earn additional revenue with a FFP game.
  • In-game purchases: In-game microtransactions can be used to unlock new levels, power-ups, and/or cosmetic items.

Video Game Marketing Strategy

If you’re launching a video game app, it’s important to consider your approach to marketing. Your marketing efforts will likely be ongoing and will include a variety of tactics, including:

  • Publishing regular content on your blog or social media channels. – Holding regular live streams and engaging with your audience.
  • Host regular events with your community. – Working with influencers to promote your app. You should also consider your app’s lifecycle and how your marketing efforts will affect it. Be sure to include a marketing strategy in your business plan and keep an eye on your app’s retention rate and duration.

Summary

The app industry is highly competitive and getting only more so each year. You need to stand out from the crowd, and that means having a great idea and putting in the work to develop it while also putting on your entrepreneurial hat and finding a way to monetize it. There are lots of ways to monetize an app, and which strategy is best for you depends on many factors. If you are planning to monetize your app, we hope you found this section helpful. Now all that’s left to do is to create something great!

In the modern world, social media has become an important platform for businesses to connect with their target audience and grow their brand. However, monetizing these platforms can be challenging as they are free to use and most users follow them for personal rather than commercial purposes. There are various ways you can monetize your social media accounts and drive revenue from them. Here are some ideas on how you can monetize your social media accounts for business growth:

Host a live stream and monetize with ads

If you have a large following on a broadcasting platform such as Facebook Live or Instagram Live, you can monetize your live streams with video ads. You can sell ad space to brands and companies who want to advertise their products and services. This is one of the easiest ways to monetize your social media accounts.

Sell ad space on your page

Another way to monetize your social media page is by selling ad space on your page. You can sell ad space directly to brands or place an ad selling agency as an intermediary between you and advertisers. You can also place banner ads on your page to generate revenue. The key to monetizing your page effectively through advertising is to be selective about the type of ad that appears on your page. If you select the wrong type of ad, it can have a negative impact on your page engagement, which will in turn affect your page’s ability to generate revenue.

Use a paid advertising platform to advertise your product

If you have a product such as a book or online course, you can use a paid advertising platform such as Facebook Ads or Google Ads to promote your product. Paid advertising platforms are effective ways to get your product in front of a large audience and drive traffic to your website or landing page. Paid advertising platforms allow you to target customers based on their interests, demographics, and location, which increases the likelihood that your ad will be seen and that conversions will be made as a result of your ad.

Offer branded content on your social media pages

Branded content is content that is created by you and that promotes your company or product. You can create content such as quizzes, polls, or lists, and then publish them on your social media page. You can also create videos and publish them on your page. You can partner with relevant brands and companies to offer them the branded content in exchange for payment.

Run an affiliate marketing campaign

Affiliate marketing is an excellent way to monetize your social media accounts. Affiliate marketing involves partnering with brands and companies and earning commissions when customers click through from their social media accounts and make a purchase. You can partner with various retailers, e-commerce companies, and service providers to earn a commission when customers click through from your social media accounts and make a purchase.

Summary

Social media is a great marketing channel for businesses, but monetizing it is not easy. There are many ways to monetize your social media account, but before you choose the method you think is best, do some research and make sure it is a good fit for your followers. The best way to monetize social media is to first understand your audience, and then find a way to deliver value to them while making money at the same time.

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